A Quote by John Elkington

I think people often underestimate the power of consumers. But I equally say that consumers are like shock troops: You can't keep them agitated and motivated and committed and active forever. There are pulses where they switch on to a particular issue, and just inevitably they switch off.

John Elkington

Quote Topics

Active Committed Consumers Equally Forever Inevitably Issue Just Keep Like Motivated Off Often Particular People Power Say Shock Switch Them Think Troops Underestimate

Quote Author

John Elkington
Author
Born: 1949

Giving consumers the power to keep their phone numbers when they switch carriers has been great for consumers and businesses alike.

Ajit Pai

If old consumers were assumed to be passive, then new consumers are active. If old consumers were predictable and stayed where you told them, then new consumers are migratory, showing a declining loyalty to networks or media. If old consumers were isolated individuals, then new consumers are more socially connected. If the work of media consumers was once silent and invisible, then new consumers are now noisy and public.

Henry Jenkins

It's the warm-up in the changing room when I switch on. I don't even think about the fight until then. Some fighters are bouncing about the walls, but I switch off. Then it's like someone flicks a switch in me.

David Haye

People say that the brain is a muscle and that one of the best exercises for any brain is learning another language and to switch from one to another as much as you can. I've found out that when I have trouble regarding any character or any particular scene in English, sometimes I'll switch to Spanish and I'll solve the problem that I've encountered. If I'm working in Spanish and I don't know how to approach certain scenes or certain emotions, or how to say this and that, I just switch to English to try to solve it that way and it works.

Demian Bichir

We may switch presidents, but we`re just going to switch legs and keep on marching.

Al Sharpton

Homeowners want solar power. It's cost-effective. We invented a business model that makes it really easy for consumers to switch to solar - and that's solar-as-a-service.

Lynn Jurich

Companies watch what consumers are doing like a hawk. Just as one letter to a politician can signal an insipient problem, for companies, a trend where people are beginning to switch away from one of their key products to a rival offering on the basis of either claims or real improvements on performance, that's significant.

John Elkington

People do that all the time - they switch teams, switch coaches, switch camps.

Joseph Benavidez

Any active sportsman has to be very focused; you've got to be in the right frame of mind. If your energy is diverted in various directions, you do not achieve the results. I need to know when to switch on and switch off: and the rest of the things happen around that. Cricket is in the foreground, the rest is in the background.

Sachin Tendulkar

I have people to keep me grounded. That's very important. And I like the fact that I have people to keep me grounded. I'll never switch on them, they'll never switch on me, and that's what it's going to be.

Denzel Curry

When I was playing Dracula I had to switch off from the reality and fall into this fantasy world. Otherwise I just couldn't cope with what I was doing. It's about switching off. It is about trying to flick a switch, which you have to do.

Luke Evans

Abnegation produces deeply serious people. People who automatically see things like need,” he says. “I’ve noticed that when people switch to Dauntless, it creates some of the same types. Erudite who switch to Dauntless tend to turn cruel and brutal. Candor who switch to Dauntless tend to become boisterous, fight-picking adrenaline junkies. And Abnegation who switch to Dauntless become . . . I don’t know, soldiers, I guess. Revolutionaries.

Veronica Roth

I used to think that once you really knew a thing, its truth would shine on forever. Now it's pretty obvious to me that more often than not the batteries fade, and sometimes what you knew even goes out with a bang when you try and call on it, just like a light bulb cracking off when you throw the switch.

Lucy Grealy

Just as producers often give consumers things they want but didn't think to ask for, consumers sometimes come up with surprising uses for new inventions. When a new product appears, it can uncover dissatisfactions and desires no one knew were there.