A Quote by John Grant
What brands can do brilliantly is broker change in people's lives.
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I see "demand creation" as a 20th-century construct that's bound up with advertising. It's an outmoded view of marketing that says, "First, we build a product or service, then we advertise it into people's lives." Embedded this view is the belief that companies control brands. This is a myth. My message all along has been that brands are actually created by customers, not companies. Companies only provide the raw materials - the products, messaging, behaviors - that people use these to create brands.
Brands are in your face 24/7; I'm sure you've consumed a couple brands today. So it's fun working with them. People recognize brands, and people are starting to recognize my brand.
Building a more compassionate society is going to be a bilateral exercise between individuals and the brands that represent their aspirations, their values and their truths. People make brands. If people are compassionate, brands will be compassionate in return.
And something like 'Unforgotten' is impressive with the myriad threads of people's lives so brilliantly woven together.
Let's hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won't buy.
I've met a few people who had to change their jobs in order to change their lives, but I've met many more people who merely had to change their motive to service in order to change their lives.
Actually - and ironically - people aren't really interested in a new brand form or flavor as much as they are interested in how a brand can change, impact, or improve their lives. They want brands around them that make them feel special and provide some social cache or confidence.
I do endorse brands: brands that I believe in individually, brands that I use, brands that I am proud to sell. But I wouldn't do that for my films because that's something I do separately. What I do with my films is something I am extremely passionate about.
I think with 'Modern Family,' you'll struggle to find anything better. It's brilliantly, brilliantly written.
If you are a small investor, do take the basic precaution of going to a registered broker/sub-broker and getting receipts for your transactions. Or simply shrug you losses away as you would if you lost your shirt at a casino.
Never call your broker on Monday. Out of courtesy and common sense, wait until Tuesday. A good broker is focused on the opening of the market - at home and around the world - and on getting back into a business frame of mind after the weekend.
We've always had a dual role in the region - friend of Israel, and honest broker. We've given up the honest broker role completely.
People can change their own lives, provided they have the right kind of institutional support. They're not asking for charity, charity is no solution to poverty. Poverty is the creation of opportunities like everybody else has, not the poor people, so bring them to the poor people, so that they can change their lives.
We should tell more young designers not to worry about what they're going to do with their design careers. They should start their own brands. Designers should create their own beautiful brands that can change the world.
Brands' use of social media is not a matter of yes or no. It is simply a matter of how and when. The next generation of consumers will expect their brands to always be available, providing interactive experiences and bringing value to our lives by taking advantage of social media tools in their marketing communications
Your insurance broker has your telephone number, but your insurance broker doesn't have your Facebook ID. I think they are very different modes of communication. Commingling them can come with risk and peril.
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