A Quote by John Gruber

As a company itself, Apple is very easy to understand. They're really not a complex company. — © John Gruber
As a company itself, Apple is very easy to understand. They're really not a complex company.
The Steve Jobs who founded Apple as an anarchic company promoting the message of freedom, whose first projects with Stephen Wozniak were pirate boxes and computers with open schematics, would be taken aback by the future that Apple is forging. Today there is no tech company that looks more like the Big Brother from Apple’s iconic 1984 commercial than Apple itself, a testament to how quickly power can corrupt.
The NeXT purchase is too little too late. The Apple of the past was an innovative company that used software and hardware technology together to redefine the way people experienced computing. That Apple is already dead. Very adroit moves might be able to save the brand name. A company with the letters A-P-P-L-E in its name might survive, but it won't be the Apple of yore.
There's a very distinct difference between a really wonderful DIY label and a soft drink company, or a car company, or a clothing brand, and you will always understand that difference.
The engineering is long gone in most PC companies. In the consumer electronics companies, they don't understand the software parts of it. And so you really can't make the products that you can make at Apple anywhere else right now. Apple's the only company that has everything under one roof.
I really did enjoy my time at Apple - it's a great company, and I really loved building Apple Music.
I said from the very beginning, 'Yahoo should position itself as a technology innovation company, not as a media company.'
When you are an entrepreneur, you have founded your own firm, it is so easy to find that you exist - you are the main shareholder of your company; it is very easy to look at the stock market position of your company to know how rich you are.
If I look to any company as a model, it's Apple. They're a brilliant design company working to create a lifestyle.
It's easy for a multi-billion company like WWE - it's for a company like that to hire anyone. So I'm glad Bobby Lashley is back in action with that company, 'cause he's a fantastic guy.
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
Beats is inherently different: the company is a consumer electronics company but also a media company; a packaged goods company but also an entertainment company.
Obviously solving the education problem is big and complex, and there's already so many failings, but coding is the new fluency. This is the most valuable skill of this century. If you want to be a founder of a company, and not even just a tech company, but like a founder of a company, because I'm telling you software is going to play a role.
To the extent that anyone anywhere does anything interesting, the question is: 'Why isn't Apple doing that; why is Apple behind in that?' We aren't the Everything Company. We take on a very small number of things that we do very well, and we find that pretty rewarding.
What's been unique about our acquisition is that Google is leaving us independent. That actually means that the company is structured the same... We really are a company within a company.
You know, I'm behind my company. My company has been a big part of my life. And it's not that I been buying a company or that my father bought a company and tried to do something out of it. You know, it's not the same thing. It's my name, it's my company, it's my signature.
As a company, we have to be very transparent. We are in a business very related to finance, and I want this company to last long, and I want this company to be audited by everyone.
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