A Quote by John Ilhan

This may seem simple, but you need to give customers what they want, not what you think they want. And, if you do this, people will keep coming back.

John Ilhan

Quote Topics

Back Coming Coming Back Customers Give Keep May Need People Seem Simple Think Want Will

Quote Author

John Ilhan
January 23, 1965 - October 23, 2007

Most people tell you they want to get out of kindergarten, but don't believe them. Don't believe them! All they want you to do is to mend their broken toys. "Give me back my wife. Give me back my job. Give me back my money. Give me back my reputation, my success." This is what they want; they want their toys replaced. That's all. Even the best psychologist will tell you that, that people don't really want to be cured. What they want is relief; a cure is painful.

Anthony de Mello

Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who may have strong and perhaps incorrect prejudices about it. The technical people may believe, deep down, that they know better what customers "should" need. Customers, of course, have a different perspective. They want products that will solve customer problems and provide other customer benefits, and will do so without undue risk or cost. Not infrequently, customers view advanced technology itself as a risk.

Barbara Bund

Whenever you feel ‘short’ or in ‘need’ of something, give what you want first and it will come back in buckets. That is true for money, a smile, love, friendship. I know it is often the last thing a person may want to do, but it has always worked for me. I just trust that the principle of reciprocity is true, and I give what I want.

Robert Kiyosaki

I think it's interesting that a lot of times people want celebrities to give back in the way that they want them to give back. They want them to give money to the cause they think is important and when that doesn't happen they say, "Oh, they're not doing anything." People think celebrities are going to solve their problems. People think because someone is famous or an athlete or a politician that the solution begins with them. All they're there to do is sell you a product.

Rhymefest

People want things now. People in the rock world seem to not want to give it to them - they want to keep doing things the old way - and one thing that has always bummed me out is when we get a single three months out, and then you have to keep getting fed with bread crumbs.

M. Shadows

If you have to give a carnival to get people to come to church, then you will have to keep giving carnivals to keep them coming back.

Charles Spurgeon

Most entrepreneurs don't need as many customers as they think. A lot of people think 10 is too few for a sample. But if all 10 refused a product, why is that not enough? If you want 100, 1,000 or a million customers, you first have to get 10.

Eric Ries

I meet a lot of young people that want to go into acting because they think of what it will do for them. If that's the case, it can be a very, very painful profession. But if the kids want to do acting because they love it, and they want to give to it, then they can have a great life. It's really about as simple as how you look at it.

Ethan Hawke

I'm coming back to give the people what they want.

Sharon Jones

While I try and give as much energy, enthusiasm and detail to any work I do, if I keep coming back to it, to the same people year after year, there's an attachment. But you don't want anything to become comfortable.

Shaun Evans

I don't want to look back and say I got to play the game that I love so much and didn't give it everything I have. As simple as that may sound, that's how I feel.

Buster Posey

I never think about the numbers. I've never played tennis for the money, because as long as I enjoy it, and I can achieve anything, then the money will come. I know that things will start coming up, many more people will want to start getting involved. But I just want to keep my head cool, and I want to leave (business) to the people who take care of business. I just go out and I just play tennis.

Maria Sharapova

I want to give back. I want to do all the things that will make me feel fulfilled. But whenever I do those things, people think it's a press stunt or something.

Lindsay Lohan

Lately I've been thinking about who I want to love, and how I want to love, and why I want to love the way I want to love, and what I need to learn to love that way, and how I need to become to become the kind of love I want to be. And when I break it all down, when I whittle it into a single breath, it essentially comes out like this: before I die, I want to be somebody's favorite hiding place, the place they can put everything they need to survive, every secret, every solitude, every nervous prayer, and be absolutely certain I will keep it safe. I will keep it safe.

Andrea Gibson

The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you want to build a big business, and you want to be meaningful to a big, broad group of customers, you need to think about how you're going to meet them in the various places where they might expect to see you.