A Quote by John J. Legere
I say that the genius of the marketing strategy that we've had in every company that I've ever been in, is that if you ask your customers what they want and you give it to them, you shouldn't be shocked if they love it.
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When you view marketing from the vantage point of the guerrilla, you realize that it’s your opportunity to help your prospects and customers succeed. They want to succeed at earning more money, building their company, losing weight, attracting a mate, becoming more fit, or quitting smoking. You can help them. You can show them how to achieve their goal. Marketing is not about you. It’s about them. I hope you never forget that.
To achieve consistently terrific customer service, you must hire wonderful people who believe in your company's goals, habitually do better than the norm and who will love their jobs; make sure that their ideas and opinions are heard and respected; then give them the freedom to help and solve problems for your customers. Rather than providing rules or scripts, you should ask them to treat the customer as they themselves would like to be treated - which is surely the highest standard.
I never had a plan. I have to say, I'm very shocked when people start a company and say, 'In five years I want to launch a perfume, or in 10 years I want to have this.' How can you know?
In marketing I've seen only one strategy that can't miss - and that is to market to your best customers first, your best prospects second and the rest of the world last.
Marketing is your battle plan for the sales team - it's about defining the landscape. Marketing is doing cohort analysis and understanding exactly what possible customers are out there. It's understanding not only which customers will respond to what messages, but also how customers will become clients if you include certain product features.
You can't just ask customers what they want and then try to give that to them. By the time you get it built, they'll want something new.
People would not take me seriously. They would say: Your father was a genius in marketing, what can you do? I had to convince them, literally with folded hands, to trust me.
I love you, Gabby, more than you'll ever know. You're everything I've ever wanted in a wife. You're every hope and every dream I've ever had, and you've made me happier than any man could possibly be. I don't ever want to give that up. I can't.
I want to be the friend you fall hopelessly in love with. The one you take into your arms and into your bed and into the private world you keep trapped in your head. I want to be that kind of friend. The one who will memorize the things you say as well as the shape of your lips when you say them. I want to know every curve, every freckle, every shiver of your body. I want to know where to touch you, I want to know how to touch you. I want to know convince you to design a smile just for me. Yes, I do want to be your friend. I want to be your best friend in the entire world.
Ask your loyal customers for positive comments about your products and your service. Then post these testimonials where other customers and prospects can enjoy them.
Kids take you outside your comfort level because you ask yourself, 'How do I answer that question for them?' You think back to your childhood, and it's like: I don't want to give them that, I want to give them this. My life is my children.
Every company's greatest assets are its customers, because without customers there is no company.
It takes a while for executives to understand that every company is a spatial company, fundamentally: where are our assets, where are our customers, where are our sales. But when they get it, they light up and say, 'I want to get the geographic advantage.'
Before you can pick a social-media strategy, you have to think of your customer and what the value proposition is for them. Social media is a way to engage customers, not to give your business a 'shout out.'
If your employees are disengaged, and they don't take care of your customers, it doesn't matter how good your strategy is - your customers will still go somewhere else.
If I had gone to a big company, it would have been very difficult for me to do research freely. At a big company, say Sony, there are very, very good researchers. So I would have to ask them what I could do.
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