A Quote by John Jantsch
Branding is the art of becoming knowable, likable and trustable.
Related Quotes
There's this thing in Hollywood about the sympathetic character and likability. I've never understood that because the people I love most in my life are not likable all the time. My wife is not always likable. I'm certainly not always likable. My dad is not always likable. We're human beings.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
An external thing that is knowable [is knowable] by means of something internal that is consubstantial [with the rational soul].
When you start to prioritize hiring likable people within your organization, these likable people will attract other likable people.
It's not that you aren't likable. On the contrary. You are. It's just that one wonders if you haven't made a career out of being so likable.
We delight in one knowable thing, which comprehends all that is knowable; in one apprehensible, which draws together all that can be apprehended; in a single being that includes all, above all in the one which is itself the all.
There's such an emphasis on having a character be likable. I don't think it would be helpful if I worried about that. I mean, not everyone's likable.
Trustable words are not beautiful; beautiful words are not trustable.
The pictures remind you of something that can never be recaptured, the time is gone, the only thing you know is the present. That's all that's knowable and even the present isn't knowable. The present becomes the past... so you really don't know anything.
A lot of the stuff I have done had been not only the likable guy, but like the nice likable guy.
Becoming mature is not important for art. Technical perfection is not relevant to art. Precision in art is only achieved by total duty of loyalty. Love, lusciousness, birth and fertility are precise tools of art, like laws.
Brands and branding are the most significant gifts that commerce has ever made to popular culture. Branding has moved so far beyond its commercial origins that its impact is virtually immeasurable in social and cultural terms.
Company naming is a key part of the branding process, but it's subject to contrasting tastes and an illiquid domain name market that results in startups wasting their time during the branding process.
Branding is nothing but knowing who you are and what you do that makes you stand out from everyone else, then communicating that through your marketing efforts. Branding is discovering your uniqueness and learning to exploit it.
Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.
Even in a crowded room, likable leaders make people feel like they're having a one-on-one conversation, as if they're the only person in the room that matters. And, for that moment, they are. Likable leaders communicate on a very personal, emotional level.
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