A Quote by John Kao

All of these creative ideas and decisions about new ways to reach the consumer can be tracked with regard to how well they are working, whether and how they are building awareness for the product, how well they motivate the consumption of the product, and so on.

John Kao

Quote Author

John Kao
Author
Born: 1950

I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.

Bob Iger

Process innovation is different from product innovation. It's about how do you create a new product or develop a new product or manufacture a new product, but not a new product itself?

Nirmalya Kumar

If we launch a new product, we have to time it right. It's not about how soon you can do it but how well we can do it.

Bhavish Aggarwal

It is not nearly so important how well a message is received as how well it is sent. You cannot take responsibility for how well another accepts your truth; you can only ensure how well it is communicated. And by how well, I don't mean merely how clearly; I mean how lovingly, how compassionately, how sensitively, how courageously, and how completely.

Neale Donald Walsch

One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new product, he told a story, exzlaining how a product would change the world as we know it. He turned Apple into a story whose challenges and adventures you want to hear about.

Kabir Sehgal

A consumer society is about simplfying and degrading the consumer as well as the product.

William S. Burroughs

For me, it's often about consumption behavior. I focus my energy on understanding the heavy user. They are "odd" but hold opportunity. I ask: how do they use the product, what motivates them, how can we clone them.

Michael J. Silverstein

As you start building the product, don't assume that you know all the answers. Listen to the community and adapt. We had a lot of our own ideas about how the service would evolve. Coming from PayPal and eBay, we saw YouTube as a powerful way to add video to auctions, but we didn't see anyone using our product that way, so we didn't add features to support it.

Chad Hurley

The guerrilla is obsessed with benefits. Whenever offering a product or service, she focuses on how it will benefit the consumer and builds everything—the product, the delivery, the marketing—around that benefit.

Jay Conrad Levinson

I think a lot of what we want to do with both the product we're building and the brand is help people make better decisions in their everyday lives by giving them access to new ideas and new possibilities.

Evan Sharp

When a really new product comes along, it's almost always a mistake to hang a well-known name on it. The reason is obvious. A well-known name got well-known because it stood for something. It occupies a position in the prospect's mind. A really well-known name sits on the top rung of a sharply defined ladder. The new product, if it's going to be successful, is going to require a new name. New ladder, new name. It's as simple as that.

Al Ries

I don't think that your height affects how good of a spokesperson, how well you can be, how well you can communicate your ideas as a beauty queen or as a public figure.

Catriona Gray

Selling cookies is usually a girl's first exposure to the world of business. She learns how to meet the public, talk about a product, sell the product, and is responsible for collecting money, giving change, and delivering the product. That's quite a business venture for a 7-year-old.

Frances Hesselbein

Acting isn't always about the amount of talent you have, or your ability to cry on command. The point is, how well can you take direction? How well can you put aside your own ideas or ego and listen to the ideas of the director and the people above you, while not giving up the passion and drive of that character?

Shannon Purser

Consumer habits are key to understanding how to launch a product.

Charles Duhigg

I think parenting well is not so different than trying to consider how to be successful at any relationship. Like, how do you partner well? How do you collaborate well? How do we have this conversation well? You know, you're always trying to figure out what "well" means, so I think parenting is another version of that.

Ira Sachs

A Quote by John Kao

Quote Topics

Quote Author

Related Quotes

Related Authors