As I looked across the company, there are three things that keep coming up that we need to work on: culture, our operating rigor, and capital allocation.
Today, I think a CFO needs to be more of an operating CFO: someone who's using the financial data and the data of the company to help drive strategy, the allocation of capital, and the management of risks.
Accounting consequences do not influence our operating or capital-allocation decisions. When acquisition costs are similar, we much prefer to purchase $2 of earnings that is not reportable by us under standard accounting principles than to purchase $1 of earnings that is reportable.
The big message is that we need to reimagine and re-engineer how we work - what does work mean and how do we measure what's good? The second thing we need to reimagine is our relationships - who does what and why? One of the biggest things that has helped me and my husband is coming up with a common set of standards about what it takes to run our house, what is a fair way to divide tasks, and how are we going to keep each other accountable?
Most chief executives rise to that position by being good operating managers. Few have extensive experience or training with capital allocation. What CEO wants to return excess cash to shareholders when it could be used to expand his or her empire?
We started Airbnb because, like many across the U.S. and in New York, we were struggling to pay our rent and decided to open up our living room to fellow artists coming to town for a design conference. Sharing our apartment allowed us to stay in our home and start our company.
I worked for three years in a small IT firm in Chicago. I managed our client base, so I translated into human speak for our technicians. But our company was sold, and the atmosphere and the culture really changed, so I quit without having anything else lined up.
For every company that sees the value of their capital go up, there's another company that has been disrupted, and the value of their capital gets marked down because it's not going to compete in the same way.
The financial doctrines so zealously followed by American companies might help optimize capital when it is scarce. But capital is abundant. If we are to see our economy really grow, we need to encourage migratory capital to become productive capital - capital invested for the long-term in empowering innovations.
What we are doing is, rather than living on the interest of our basic biological capital, we're using up our capital, so we're dipping into our capital. We're using up what should be our children's and grandchildren's legacy.
Unlike a normal venture fund, we never stop raising capital. We can always absorb new capital on the platform and into the next deal as long as we feel it won't distort the allocation and the pricing.
The things that inform student culture are created and controlled by the unseen culture, the sociological aspects of our climbing culture, our 'me' generation, our yuppie culture, our SUVs, or, you know, shopping culture, our war culture.
I've always thought of Boeing as the premier aerospace company in the world, so as I was coming up through school, it was the company I aspired to work for.
At my company, we have 300 employees spread across offices all over the world, and I send them all a voicemail each morning with a message from me about why our work is important and a reminder about one of our values. I call myself our company's 'chief spiritual officer.'
There are three processes every company has to have: Somehow you've got to set strategies; you've got to have a budget, so you need an annual operating plan; and somehow you've got to do succession and people planning.
Thus, the capital owner is not a parasite or a rentier but a worker - a capital worker. A distinction between labor work and capital work suggests the lines along which we could develop economic institutions capable of dealing with increasingly capital-intensive production, as our present institutions cannot.
The current operating system [culture] is flawed. It actually has bugs in it that generate contradictions. We're cutting the earth from beneath our own feet. We're poisoning the atmosphere that we breathe. This is not intelligent behaviour. This is a culture with a bug in its operating system that's making it produce erratic, dysfunctional, malfunctional behaviour. Time to call a tech! And who are the techs? The shamans are the techs.