A Quote by John Lee Hancock
Christian audiences, I think, have grown very tired of movies that try to pander to them.
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Christian audience, I think, have grown very tired of movies that try to pander to them. For instance if someone goes, "Ok, we're designing what we're going to do with this movie. It's a Christian movie and they'll eat it up." And you know what? Consumers are smarter than that. They go, "The movie isn't that great and he thought that I would just be a sucker and plop my $10 down for it?" Because you're looking down at the audience. You can't pander to an audience.
I think the only thing filmmakers can do is try to make good movies and make them as long as they allow us to keep making them. But at the end of the day, it is a business, and if audiences don't care, there's nothing we can do. It'll just go away, I guess.
I talk to grown-ups who are out to have a good time and they want to be spoken to in a different way. I don't want to be pandered to, so I try not to pander.
In the '50s, audiences accepted a level of artifice that the audiences in 1966 would chuckle at. And the audiences of 1978 would chuckle at what the audience of 1966 said was okay, too. The trick is to try to be way ahead of that curve, so they're not chuckling at your movies 20 years down the line.
The first thing I think about when I wake up most mornings is the fact that I'm tired. I have been tired for decades. I am tired in the morning and I am tired while becalmed in the slough of the afternoon, and I am tired in the evening, except right when I try to go to sleep.
I think the painted backgrounds in animations are absolutely stunningly beautiful. There's something really special about this medium. I don't believe audiences have grown past it. I think what audiences love is to be entertained-thoroughly, deeply entertained, and that's what I've always set out to do.
I have grown up reading Marvel Comics and Marvel movies with their intricately woven storylines. It is fascinating to see how Marvel has created characters and stories that resonate so well with audiences across the globe, making movies at a scale that one had never before imagined.
I don't make movies because I think audiences will want to go see them.
The privilege I've had over 15 movies over a very long time has been to make movies that were ambitious or grown-up, complex, that had themes in them that were sometimes political, sometimes challenging, to make these movies on a scale.
What's very important for me is that I want family audiences - all kinds of audiences - to watch my films, and the more people who watch the movies, the better. So I want to be part of popular cinema.
I can only do it if there's humour, wit, comedy and drama. If you can get audiences laughing and then suddenly turn them to tears... it's a weird way of making a living making people cry, but I think it's very exciting to be able to send audiences on a rollercoaster ride.
There are a lot of lousy conferences that pander to sponsors. They end up creating an opportunity for boring speakers who are paid shills for their companies. We still get a few of those, but we really try to police it. Think about who the audience is and what works for them, and deliver high-quality content.
Watching old movies is like spending an evening with those people next door. They bore us, and we wouldn't go out of our way to see them; we drop in on them because they're so close. If it took some effort to see old movies, we might try to find out which were the good ones, and if people saw only the good ones maybe they would still respect old movies. As it is, people sit and watch movies that audiences walked out on thirty years ago. Like Lot's wife, we are tempted to take another look, attracted not by evil but by something that seems much more shameful -- our own innocence.
It is important to know what audiences might expect from their genre movies, but I think it is also important to not give them everything they want. As a viewer, I think it can get pretty boring that way.
Minimalism seems closest to the sophisticated storytelling of movies. Movies have really educated contemporary audiences to be the most intelligent, sophisticated audiences in history. We don't any longer need to have the relationship between one scene and the next explained. We will figure it out ourselves.
If it took some effort to see old movies, we might try to find out which were the good ones, and if people saw only the good ones maybe they would still respect old movies. As it is, people sit and watch movies that audiences walked out on thirty years ago.
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