A Quote by John Loengard

The fact is that the camera is literal if anything, which gives it something in common with a thermometer... Often the tension that exists between the pictorial content of a photograph and its record of reality is the picture's true beauty. There is sleight of hand in photography... you make the viewer think he's seeing everything while at the same time you make him realize he's not. I try to make my pictures seem reasonable and then, at the last minute, pull the rug from beneath the viewer's feet, very gently so there's a little thrill.
Often the tension that exists between the pictorial content of a photograph and its record of reality is the picture's true beauty.
But there is more to a fine photograph than information. We are also seeking to present an image that arouses the curiosity of the viewer or that, best of all, provokes the viewer to think-to ask a question or simply to gaze in thoughtful wonder. We know that photographs inform people. We also know that photographs move people. The photograph that does both is the one we want to see and make. It is the kind of picture that makes you want to pick up your own camera again and go to work.
I think my pictures are really about a kind of tension between my need to make a perfect picture and the impossibility of doing so. Something always fails, there's always a problem, and photography fails in a certain sense... This is what drives you to the next picture.
I think everybody starts out by seeing a few works of art and wanting to do something like them. You want to understand what you see, what is there, and you try to make a picture out of it. Later you realize that you can't represent reality at all - that what you make represents nothing but itself, and therefore is itself reality.
A lot of the pieces I've done over the years have involved alterations of scale and the idea of the viewer's relationship to the object and how we see things by either enlarging or reducing objects, it causes the viewer to look at them again. It's hard to do because our culture is so bombarded by images and media. How do you make something fresh for a viewer? That's a real challenge.
The simplicity of photography lies in the fact that it is very easy to make a picture. The staggering complexity of it lies in the fact that a thousand other pictures of the same subject would have been equally easy.
I want my paintings to give the viewer a true sense of reality - that includes but is not limited to depth, scale and a tactile surface as well as the real sense of what the subject looks like and is feeling at the time that I painted them. There should be a discourse between the viewer and the subject, to feel as though they are in a way connected. My goal is not to set a narrative but rather to have the viewer bring their own experiences to the painting and the subject as they would if they had seen the subject on the street in real life.
I didn’t want a completely passive viewer. Art means too much to me. To be able to articulate something visually is really an important thing. I wanted to make work where the viewer wouldn’t walk away; he would giggle nervously, get pulled into history, into fiction, into something totally demeaning and possibly very beautiful
Every time I try to disown that concept for myself, which is a really healthy perspective, they bring it back all the time. It's so serious and so real and so tangible that you don't want to taint it with anything other than the thing itself. I was tickled pink with my very zen self, walking around saying that I made a record because I wanted to make a record. That's so beautiful. It's like a haiku poem. That takes away all the tension and the expectation. I just want to try to do something interesting.
I always try to make work that activates the viewer to be a co-producer of our shared reality.
For me, what was important was to record everything I saw around me, and to do this as methodically as possible. In these circumstances a good photograph is a picture that comes as close as possible to reality. But the camera never manages to record what your eyes see, or what you feel at the moment. The camera always creates a new reality.
A camera alone does not make a picture. To make a picture you need a camera, a photographer and above all a subject. It is the subject that determines the interest of the photograph.
You don't make a photograph just with a camera. You bring to the act of photography all the pictures you have seen, the books you have read, the music you have heard, the people you have loved.
I always feel that a viewer has an expectation about every moment of the film and where it's going, so if I act against that, I've created a twist. In fact, it becomes a kind of game with the expectations of the viewer. This is the superficial appearance. In the layer beneath, there is a hidden theme.
Before, the myth of photography doesn't lie was used in order to cover up tricks. If I [make a] portrait [of] you, accommodate you, illuminate you, put make up on you or use a filter, am I not manipulating reality? The only difference is that now I can do it from the computer in the postclick instead of the preclick. If I decide to photograph something instead of something else, I also manipulate reality. Of course a photograph can lie or commit abuse, but it always could.
"Though many painters and sculptors talk glibly of "going in for photography," you will find that very few of them can ever make a picture by photography; they lack the science, technical knowledge, and above all the practice. Most people think they can play tennis, shoot, write novels, and photograph as well as any other person - until they try."
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