A Quote by John Maeda
Apple products aren't simple technologies by any stretch, but there is a beautiful simplicity to them.
Quote Topics
Quote Author
Related Quotes
What if the Big Three automakers made products that were simple and easy to use - imagine a car with a user interface made by Apple - while also constantly trying to push the state of the art? What if they constantly sought out new technologies and ideas, and incorporated them into their products?
Apple makes really good products, and Samsung makes really good products. It's really a two-horse race. Where I think Apple is exposed: the price points of Apple's products are just so high by comparison with Samsung's.
Any products associated with a Apple are going to win. The people who make the Apple products are going to win.
Apple no longer builds any products. When I was there, people used to call Apple "a vertically integrated advertising agency," which was not a compliment.
So that’s our approach. Very simple, and we’re really shooting for Museum of Modern Art quality. The way we’re running the company, the product design, the advertising, it all comes down to this: Let’s make it simple. Really simple.” Apple’s design mantra would remain the one featured on its first brochure: “Simplicity is the ultimate sophistication.
Out of all virtues simplicity is my most favorite virtue. So much so that I tend to believe that simplicity can solve most of the problems, personal as well as the world problems. If the life approach is simple one need not lie so frequently, nor quarrel nor steal, nor envy, anger, abuse, kill. Everyone will have enough and plenty so need not hoard, speculate, gamble, hate. When character is beautiful, you are beautiful. That is the beauty of simplicity.
Just as there's some technologies that jeopardize revenue for traditional products, there are also technologies that can significantly lower costs.
We have never worried about numbers. In the marketplace, Apple is trying to focus the spotlight on products, because products really make a difference. You can't con people in this business. The products speak for themselves.
Textbook science is beautiful! Textbook science is comprehensible, unlike mere fascinating words that can never be truly beautiful. Elementary science textbooks describe simple theories, and simplicity is the core of scientific beauty. Fascinating words have no power, nor yet any meaning, without the math.
When Apple looks at what categories to enter, we ask these kinds of questions: What are the primary technologies behind this? What do we bring? Can we make a significant contribution to society with this? If we can't, and if we can't own the key technologies, we don't do it.
As we live and as we are, Simplicity - with a capital "S" - is difficult to comprehend nowadays. We are no longer truly simple. We no longer live in simple terms or places. Life is a more complex struggle now. It is now valiant to be simple: a courageous thing to even want to be simple. It is a spiritual thing to comprehend what simplicity means.
We're very simple people at Apple. We focus on making the world's best products and enriching people's lives.
It's not about charisma and personality, it's about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.
At the end of the day, customer choice is essential. And we don't make products that compete with Apple, nor make products that compete with Google. Our customers come in both iOS and Android flavors, and I hope our customers can still buy the products they want to purchase wherever they want to purchase them.
I think a lot of tunes can suffer from being so simple, so either they get over-complicated or their simplicity means the simple way to lay them down becomes the difficulty.
I just like simplicity. I like simple songs, I like simple chords, simple vocals, simple lead guitar. I just like simplicity. That's just the way I like it.
Related Authors
Alber Elbaz Quotes
Israeli
Designer
Brad Goreski Quotes
American
Designer
Carolina Herrera Quotes
Venezuelan
Designer
Christian Louboutin Quotes
French
Designer
Coco Chanel Quotes
French
Designer
Diane von Furstenberg Quotes
Belgian
Designer
Donna Karan Quotes
American
Designer
Giorgio Armani Quotes
Italian
Designer
Jonathan Ive Quotes
English
Designer
Karl Lagerfeld Quotes
German
Designer
Lauren Conrad Quotes
American
Designer
Marc Jacobs Quotes
American
Designer
Sonia Rykiel Quotes
French
Designer
Tim Gunn Quotes
American
Designer
Tom Ford Quotes
American
Designer
Vivienne Westwood Quotes
English
Designer