A Quote by John Medina

You've got seconds to grab your audience's attention and only minutes to keep it. — © John Medina
You've got seconds to grab your audience's attention and only minutes to keep it.
I have to grab audience attention even if I don't last beyond 2-3 minutes before the camera.
We are such a sound-bite culture; people are so accustomed to flipping through their television so quickly that we only have just a few seconds to grab someone's attention.
In cinema, you have a captive audience, but to grab the attention of a housewife, who is in the middle of her household work and to keep them gripped to you, is a huge challenge.
Attention spans are short. Like, eight seconds short. That's why it's necessary to grab people's attention immediately.
You want attention, you want to grab some of that airspace that exists out there in a world that's very difficult to get it because it's so competitive and to get it for more than a few seconds. Any attention is good and that can be what we would normally consider as bad attention so I wanted to make you aware of that dynamic.
The only way to grab the attention of the audience is originality. We feed ourselves with franchises that's the opposite of what makes our culture multidimensional and interesting.
I'm a product of the 1970s, so I have a short attention span. You know, I grew up on cartoons and half-hour shows. So the stories that I'm interested in grab my attention very quickly, and they have to keep my attention.
It only takes around 60 seconds to cast your vote in the polling station. 60 seconds to protect the economy, 60 seconds to protect your jobs, 60 seconds to protect the services your family relies on. A lot is at stake during those 60 seconds.
The difficult thing about a pop record is that you're given guidelines: it has to have 3 choruses, and then it must be between 3 minutes fifteen seconds and three minutes forty-five seconds.
You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.
I hate doing Tabatas - you do whatever you want at high intensity for 20 seconds, and then get a 10 second break and you repeat that for 8 minutes. So you can do jumping jacks for 20 seconds, you can do sprints for 20 seconds, etc. It's supposed to help you get your endurance up really fast.
You read about these oyster-shucking contests: Somebody did 100 oysters in three minutes, three seconds. I'm lucky if I can open one in three minutes, three seconds.
The average human attention span was 12 seconds in 2000 and 8 seconds in 2013. A drop of 33%. The scary part is that the attention span of a goldfish was 9 seconds, almost 13% more than us humans. That's why it's getting tougher by the day to get people to turn the page. Maybe we writers ought to try writing for goldfish!
One thing I always loved about vinyl was the length of a side, around 20 or 22 minutes. That's the perfect length of an attention span for listening time, you know? You could listen and give it all your attention. Put on something that's 70 minutes, and nobody's sticking around past the first 20 or 30 minutes.
Our life is made up of time; our days are measured in hours, our pay measured by those hours, our knowledge is measured by years. We grab a few quick minutes in our busy day to have a coffee break. We rush back to our desks, we watch the clock, we live by appointments. And yet your time eventually runs out and you wonder in your heart of hearts if those seconds, minutes, hours, days, weeks, months, years and decades were being spent the best way they possibly could. In other words, if you could change anything, would you?
Using rhetorical questions in speeches is a great way to keep the audience involved. Don't you think those kinds of questions would keep your attention?
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