A Quote by John Medina

If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you probably would design something like a classroom. If you wanted to create a business environment that was directly opposed to what the brain was good at doing, you probably would design something like a cubicle. And if you wanted to change things, you might have to tear down both and start over.
If you wanted to create an education environment that was directly opposed to what the brain was good at doing, you would probably design something like a classroom.
Even though we don't know squat about how the brain works, the little we do know suggests that if you wanted to design a learning environment that was directly opposed to what the brain was naturally good at doing, you would design the education system we currently have, not only in America, but all over the world!
Steve Jobs always believed that you didn't want to do focus groups or research and ask people what they wanted. You wanted to create products that they didn't know they wanted yet and they would fall in love with. And I think that was part of the magic of his design philosophy.
Good design is innovative 2. Good design makes a product useful 3. Good design is aesthetic 4. Good design makes a product understandable 5. Good design is unobtrusive 6. Good design is honest 7. Good design is long-lasting 8. Good design is thorough, down to the last detail 9. Good design is environmentally friendly 10. Good design is as little design as possible
It wasn't that I had any great dream of being an architect. I just wanted to make things. Whether it was furniture, painting, interior design, or architecture. I just wanted to create something.
When I was working at the game company, I wasn't just doing graphic design, I was doing the entire product management, so I would do the graphic design, I would create the advertisements, even the catch copies. I would figure out what kind of packaging and design of the packaging, so I was basically doing total product management at that time.
Eventually, I realised that I wanted to try to create something myself, and that's what writing novels is. Not because I wanted to put myself in front of the world, but because I wanted to create something that would go out into the world.
I wanted to do something in film. I wanted to make my own movies. Something clicked in my brain, like, 'Oh, I can physically act! I can go on open casting calls and audition for something.'
One of the reasons I wanted to start a company is because I wanted an environment that I wanted to work in. I wanted people to be able to have a life - for it to be OK to leave for a lacrosse game or a doctor's appointment. So I think women do work differently; it's important to have both men and women. They offer different things.
Good design is innovative Gives a product utility Is aesthetic Makes a product easy to understand Is unobtrusive Is honest Is long-lived Is consistent down to the smallest detail Protects the environment Good design is as little design as possible.
If you look at Detroit, that mayor, it's been a train wreck for 40 years, the population has gone from 2 million to 700,000. This Mayor comes in, and he talked about streetlights, sanitation, jobs, policing, schools, affordable housing. He's doing it all, and it's growing for the first time in 30 years. Literally, one man. But that one man couldn't do it without business. And business couldn't have done it without a political environment where they wanted to improve things. If you had an antibusiness environment there, it would still be down there.
I was working in corporate Canada and I was doing all right. But I was burnt out... Long hours, a lot of clients. I just wanted to get away. Track and field was sort of like the elimination thing. I just wanted to go and do something. Exercise my brain and my body and kind of gravitate to that.
If someone else was in the room, I wouldn't feel comfortable doing what I wanted to do. I would try to play something that the other person or people would love or would like, at least. Nothing was true because I was not playing what I wanted, and they were not listening to anything that was coming from anywhere true.
We basically built a pricing model that surgically identified what people wanted to pay us for and what they didn't want to pay us for. One of the things we figured out early on was that we could create value for people by creating a product that allowed them to design something that they couldn't design without us.
I tried to go to college in the U.K. a couple of times, but at that point, I think I was a little disillusioned with education. It wasn't giving me what I wanted it to. I needed freedom to create and do the things that I wanted to explore, and it wasn't really doing that: it was still very prescriptive.
It was very important to me to create something that would create a legacy. I wanted to do something that had the ability to earn billions of dollars - like really had the ability to do that.
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