A Quote by John P. Kotter

Leaders establish the vision for the future and set the strategy for getting there. — © John P. Kotter
Leaders establish the vision for the future and set the strategy for getting there.
Leaders establish the vision for the future and set the strategy for getting there; they cause change. They motivate and inspire others to go in the right direction and they, along with everyone else, sacrifice to get there.
Before you can create a strategy, you need a vision of the company. Before you set that vision for the future, you have to understand your current position in the market as well as your limitations.
One of the problems many leaders report is a gap between strategy and execution. Usually this "gap" arises because the so-called "strategy" is a set of financial performance goals, not an approach to overcoming challenges. The two key ways to narrow this gap are to avoid bad strategies that fail to explain how to proceed and to establish a proximate objective - something which can be accomplished and which will open the door to further progress.
Many times when people have a vision, they think in terms of a big vision - I want to take my city for Christ. But the problem with many pastors and this type of vision is this: they haven't developed the strategy to fulfill that vision. A pastor preaches a dream or vision to his/her people, they get excited for a week, a month, or a couple of months, but there is no strategy, planning, or process to fulfill that vision.
My vision is that our country should be integrated in the EU, to transfer a part of our independence there. It is also our duty to do it, if we want to establish trade and a sound economy. This is the vision that I am working on and I will continue to work in the future.
Hope is not strategy. Hope fits with vision, but we must have a strategy and a process to make our vision become a reality.
We allow people to be creative. We set a direction, we set the vision, we set the strategy, but within that framework, we allow our people to be as creative as they want to be.
What the ten commandments set forth is a strategy. This strategy is a strategy for dominion.
Trust me, I did not set out to establish three pen names and, for the record, I do not recommend it as a career strategy. The idea back at the start was that I would stick with the name that proved most successful.
A good strategy is not always successful, but even an "inappropriate" strategy may be an actual strategy. A "bad strategy" is one that doesn't even try to address an important challenge. Instead, it speaks of aspirations, visions of the future, lays out performance goals, or simply lists a bunch of unconnected actions.
We have found that the most successful teachers in low-income communities operate like successful leaders. They establish a vision of where their students will be performing at the end of the year that many believe to be unrealistic.
Good business leaders create a vision, articulate the vision, passionately own the vision, and relentlessly drive it to completion.
Leadership is about setting a direction. It's about creating a vision, empowering and inspiring people to want to achieve the vision, and enabling them to do so with energy and speed through an effective strategy. In its most basic sense, leadership is about mobilizing a group of people to jump into a better future.
If you have a clear vision, you will eventually attract the right strategy. If you don't have a clear vision, no strategy will save you.
Because one of the main jobs of a CEO is to set the vision and strategy for the company, I'm a big believer in making one of the founders the default CEO.
If you look at the numbers from 2002 to 2016, we have consistently been market leaders. We have followed a well-articulated strategy, and our focus is to continue that strategy.
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