A Quote by John Quelch
When you have a CEO who is an ex-CMO, that is going to put the marketing tool kit front and center.
Related Quotes
I am the CMO (Chief Marketing Officer) of Marathon Agency, a new venture with my business partner Steve Carless. It's a management, branding, marketing, and business strategy. I'm in charge of marketing and branding clients like Nick Cannon, Nicki Minaj, and more.
I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.
Sports provides that tool kit to be successful in life. Because it's not always going to be smooth sailing.
Nike is a marketing-oriented company, and the product is our most important marketing tool.
I'm so used to being behind the scenes. I didn't really want to be front and center. One of the elements of my relationships with the artists I work with is that I'm not front and center, and they are.
You can put me in front of any kit, and it is a fun thing to have to adapt. It inspires me to try different things. I like that.
The pope [Francis] takes his vocabulary from his pastoral experience, not from the rhetorical tool kit of liberation theology, with its Marxist yammering about "center" and "periphery." The "peripheries," for Francis, are all those who have fallen through the cracks of late-modernity and post-modernity - in his native Argentina, because of colossal corruption, political and financial.
Being a musician since I was a teen, Guitar Center is the staple. You need anything to create, it's there. You need a Guitar Center. You gotta give it homage. It's a tool shed, and without the tool shed, it's hard to create.
I think the internet is a great marketing tool--but marketing is not my job. I'm a writer. My job is to write novels.
Food is a tool. It is a weapon in the U.S. negotiating kit
At Sunderland, our kit was five times too big, and we got the local bus to games; in America, I got bags of Nike kit, flew to away games, and played in front of thousands of fans. It opened my eyes to what women's football could - and should - be.
As a producer, as a CEO of Hartbeat Productions, I am making deals to put my company in place to win, to put my staff to work so that while all this stuff is going on, they're in the kitchen cooking. So it's understanding the longevity of the entertainment business; you get out of it what you put into it.
When you love someone, then you put that person front and center.
Marketing is selling an ad to a firm. So, in some sense, a lot of marketing is about convincing a CEO, 'This is a good ad campaign.' So, there is a little bit of slippage there. That's just a caveat. That's different from actually having an effective ad campaign.
Entertainment is often a medium in which you can put yourself front and center.
The reason to go public is that it is a massive branding, marketing, credibility, trust-building exercise with your customers, and then it allows you to consolidate power and scale and market share. Do we want to be a huge company with a huge impact? If the answer to that is yes, the only way that that happens is by going public. It is effectively a branding event that catalyzes interest. It helps with recruiting, it helps with marketing, it helps with sales. It just helps on many dimensions. I think it's basically a litmus test for the CEO's ambition.
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