A Quote by John Quelch

You certainly don't want to market the president as if he or she were a box of breakfast cereal. — © John Quelch
You certainly don't want to market the president as if he or she were a box of breakfast cereal.
I sometimes forget to have breakfast in the morning, but when I actually buy a box of cereal, I will probably eat it not only for breakfast but also as a snack later on.
I have this nook at Milk Bar that's my office, and my desk was just full of every box of Kellogg's cereal, and at different times during the day, I would open up a box, eat a bowl of cereal, and I live in a world of Post-it notes, so I would leave tasting notes on all the cereal.
Although the TV commercials will try and have you believe otherwise, there is nothing good about breakfast cereal. No matter how 'low fat' or 'high in fibre' the box tells you it is, ditching the high sugar cereals is the first step you need to take towards a better breakfast.
That was his mother. When she wasn't crying over the breakfast cereal, she was laughing about killing herself.
I pore over every word on the cereal box at breakfast, often more than once. You can ask me anything about shredded wheat.
The idea that you can merchandise candidates for high office like breakfast cereal - that you can gather votes like box tops - is, I think, the ultimate indignity to the democratic process.
Throughout the day, I'll snack a lot. I always have some breakfast cereal, like Kellogg's cereal, something on hand, so that I can just quickly get some carbs in.
...a box where she was expected to be sweet and sensitive (but not oversensitive); a box for young and pretty girls who were not as bright or powerful as their boyfriends. A box for people who were not forces to be reckoned with.
As a professional athlete, there aren't too many things as gratifying as being on the front of a box. Whether it be a cereal box or a game box. It's very gratifying.
Looking back, some of the happiest moments of my childhood were spent with my arm in packets of breakfast cereal, rootling around for a free gift.
I was watching a collection of vintage '80s cereal commercials when I paused to wonder why cereal manufacturers no longer included toy prizes inside every box. It was a tragedy, in my opinion. Another sign that civilization was going straight down the tubes.
And maybe the cereal makers by and large have learned to be less crazy about fighting for market share-because if you get even one person who's hell-bent on gaining market share.... For example, if I were Kellogg and I decided that I had to have 60% of the market, I think I could take most of the profit out of cereals. I'd ruin Kellogg in the process. But I think I could do it.
I am addicted to cereal. I am one of those people who just loves their cereal morning, noon and night. Kellogg's message is what I tell my kids every single day, which is: You've gotta start off your day right with a good, healthy breakfast to give yourself the potential for greatness.
The Breakfast of Champions isn't cereal, it's the competition!
My favorite breakfast cereal is Cocoa Pebbles.
My wife Gwenaelle prepares an 'energy shot' for me for breakfast. It's a mix of linseed, cereal, and raisins, with fresh fruit like kiwi. She also adds yogurt for added texture and some pollen and honey for an energy booster.
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