A Quote by John Quelch

Brand preferences and consumption levels in emerging markets such as China, India and Brazil tend to be more fluid. Consumer research is therefore critical to aid marketers trying to cement brand preferences early on as these economies develop.

John Quelch

Quote Topics

Aid Brand Brazil Cement China Consumer Consumption Critical Develop Early Economies Emerging Emerging Markets Fluid India Levels Marketers Markets More Preferences Research Tend Therefore Trying

Quote Author

John Quelch
American - Educator
Born: August 8, 1951

I will play with anyone for my country. I may have my personal preferences, but such preferences have never come in the way of playing for India.

Sania Mirza

It's our job as marketers and brand professionals to nurture the brand and calm it down when it's angry and to encourage when it's trying to grow.

Bozoma Saint John

The G8 nations, together with the five major emerging economies of China, India, South Africa, Brazil, Mexico, use almost three-quarters of the Earth's biocapacity - the capacity of the world's ecosystems to produce natural resources and to reduce harmful substances.

Sigmar Gabriel

My view is that the U.S. market will eventually join the emerging markets on the downside because if you take a bearish view about emerging economies, you cannot be too optimistic about the U.S. because for many U.S. corporations, 50 percent or more of their profits come from emerging economies.

Marc Faber

Brand marketers don't believe that ad-tech companies view brands as true partners. Ad-tech companies think brand marketers are paying attention to the wrong things. And publishers, with a few important exceptions, feel taken advantage of by everyone.

John Battelle

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.

Frances Allen

Yahoo is a consumer brand. It is a consumer brand that allows people to get what they want from the Internet in a way that only Yahoo can deliver it.

Jerry Yang

You'll often find that people's declared preferences - what they say they want - are far different from their revealed preferences - what they actually do.

Nir Eyal

The way is light and fluid for the man with no preferences.

Laozi

A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.

Donny Deutsch

The only leverage the manufacturer can apply to the retailer is his relationship with the consumer. And the main element in profit growth is going to have to lie in making his brand more valuable to the retailer, through its being more valuable to the consumer. And that means his brand must be unique, it must have no adequate direct substitutes - because it is in this, after all, that value lies.

Stephen King

There are emerging countries. I mean, there are countries, you know, China, India, and Brazil, and all of these countries that are emerging. They are building homes. They are building - so there is a new lifestyle.

Diane von Furstenberg

The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.

John Quelch

The rates of soda consumption in our poorest communities cannot be explained by individual consumer preferences alone, but rather are linked to broader issues of access and affordability of healthy foods in low-income neighborhoods, and to the marketing efforts of soda companies themselves.

Geoffrey Canada

What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.