A Quote by John Quelch

In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation. — © John Quelch
In flush times, a rising tide of consumption can compensate for less than optimal branding, positioning, pricing or segmentation.
In our perform agenda, segmentation is one of our key strategic priorities. Segmentation is about deploying the right go-to-market channel to the right customers with the right pricing and the right cost to serve. And as a result, the segmentation strategy ensures that we generate profitable growth.
An important contribution to a much-neglected but very important subject. No other author has set out to do what Davenport accomplishes, which is a systematic study of how key representatives of America's rising tide of religion attempted a theoretical understanding of, and practical response to, America's rising tide of commerce.
It's the rising tide of enmity in the country, Donald Trump attacking judges, Donald Trump attacking John McCain, Senator [Richard] Blumenthal, the town halls, the riots in Berkeley. You have got the incivility on the floor of the United States Senate. You have got just a rising tide, every single story.
Forget 'branding' and 'positioning.' Once you understand customer behavior, everything else falls into place.
Our advertising partnership with Allegiant Air is a natural fit for us. Branding encompasses everything from good customer service to strategic advertising positioning and targeting. This in-air branding exercise will allow us to target a specific player demographic, while continuing to expand the presence of our brand throughout the continental United States.
The tide of evolution carries everything before it, thoughts no less than bodies, and persons no less than nations.
I am convinced that America's great sea of goodwill can be, in fact, a rising tide, a tide that could lift every veteran and every family of our wounded and fallen.
I was recently looking at what they can actually do to reduce consumption of petrol. It would be quite possible to build automobiles out of carbon fibre that would be just as strong, weigh 10 times less and consume 10 times less petrol.
A rising tide doesn't raise people who don't have a boat. We have to build the boat for them. We have to give them the basic infrastructure to rise with the tide.
I feel like everything we do comes down to how it looks. Even no branding is branding. For example, you had no face or image to put to my music at first. That was branding.
Rereading Candide, I was struck by the link between optimism and the optimal, the idea that we have been placed in this optimal world rather than some other.
As the tide washed in, the Dutch Tulip Man faced the Ocean: "Conjoiner rejoinder poisoner concealer revelator. Look at it, rising up and rising down, taking everything with it." "What’s that?" Anna asked. "Water," the Dutchman said. "Well, and time.
A rising tide raises all boats, but you need a boat to rise with the tide. What does he who does not have a boat do?
We are social animals and we have a hierarachical and unequal society. It is a class society, and the class system creates and perpetuates the social role of consumption. We display our class membership and solidify our class positioning in large part through money, through what we have. Consumption is a way of verifying what you have and earn.
The art is in preparing the content for optimal human consumption. The data doesn't just talk back to you. You collect, you analyze, you tell stories.
In the kingdom of consumption the citizen is king. A democratic monarchy: equality before consumption, fraternity in consumption, and freedom through consumption.
This site uses cookies to ensure you get the best experience. More info...
Got it!