A Quote by John Quelch
You have lines of people outside Apple stores waiting for the latest iPhone, which adds to the hype around new product launch. So scarcity has value not just in its own right, but as a basis for free PR - it can become a story on the nightly news.
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Apple's iPod success led them to believe an even bigger breakthrough was possible with the iPhone. In some respects, the iPhone hype overwhelmed even Apple.
Under [Tim] Cook, Apple has a new product line with the Apple Watch, but it hasn't generated the kind of excitement that the iPod, iPhone or iPad did. Still, Cook can't be called a failure. Under his leadership, the company released a larger version of the iPhone to record sales.
At the Apple store, the people waiting in line for the iPhone 6 were trampled by the people waiting for the iPhone 7.
Apple! Boy, what a story. No taxes paid, everything made abroad - yet everyone worships them. This new iPhone, there’s nothing new in it. Just a golden color. What the hell, right? When people start playing with color, you know they’re played out.
People who write about technology love to huff and puff and hyperbolize. The fate of the entire world seems to hang on every move made by Microsoft or Google or Apple. Every new smart phone gets billed as a potential 'iPhone killer,' while every new product from Apple represents the dawn of a new era. It's ridiculous - and exhausting.
What made the days leading up to the iPhone launch even crazier was that Apple had pulled off the greatest disappearing act in tech promotion history. In January 2007, Jobs announced the long-awaited iPhone. But somewhere that winter, the iPhone vanished.
People magazine had been around for a short period of time, but nobody had thought about putting entertainment news on a nightly basis on television.
Dreams as soul messages...each nightly communication brings the latest-breaking news available in special edition just for you!
Often, the disconnect between the marketing hype around a new product and what the product actually does is astounding.
One of the best ways to convince someone is to use a telling example, a story, a narrative. When Steve Jobs announced a new product, he told a story, exzlaining how a product would change the world as we know it. He turned Apple into a story whose challenges and adventures you want to hear about.
The launch of iPhone is very possibly bigger than the launch of the first Apple II or the first Mac. Steve Jobs's genius is his ability to use technology to create products that define fundamental cultural shifts.
Nobody can deny that Apple is fashionable, and most iPhone users buy the newest so they can be fashionable. To do this right, Apple needs a new phone every quarter.
I have no direct knowledge of this, but I suspect that Apple will launch a living room product that redefines people's expectations really strongly, and the notion of a separate console platform will disappear concurrent with Apple's announcement.
Sharing the code just seems like The Right Thing to Do. It costs us rather little, but it benefits a lot of people in sometimes very significant ways. There are many university research projects, proof of concept publisher demos, and new platform test beds that have leveraged the code. Free software that people value adds wealth to the world.
Thus the labour of a manufacture adds, generally, to the value of the materials which he works upon, that of his own maintenance, and of his masters profits. The labour of a menial servant, on the contrary, adds to the value of nothing.
If an apple blossom or a ripe apple could tell its own story, it would be, still more than its own, the story of the sunshine that smiled upon it, of the winds that whispered to it, of the birds that sang around it, of the storms that visited it, and of the motherly tree that held it and fed it until its petals were unfolded and its form developed.
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