A Quote by John Quelch

The Starbucks brand has shifted over time from being a specialty brand to being more of a mass brand. There is a gap at the top of the market.

John Quelch

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Being Brand Gap Market Mass More Over Shifted Specialty Starbucks Time Top

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John Quelch
American - Educator
Born: August 8, 1951

Our label was always known as a mass brand. To bridge that gap and to take it to the classes by bringing it a respectability with niche brand associations was what I took up as a challenge.

Bhushan Kumar

What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.

Arun Jaitley

Face the Nation' is a brand, a mantle, and it's a responsibility to continue to uphold, and to protect. My job is to maintain the brand, grow the brand, and along with our executive producer Mary Hager, help bring the brand along without in any way devaluing the trust that people have bestowed on us over the years.

Margaret Brennan

Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.

Lil Jon

I understand what my brand is. My brand is not my information. My brand is me and what I say is secondary to who I am.

Larry Winget

It's this simple: You are a brand. You are in charge of your brand. There is no single path to success. And there is no one right way to create the brand called You. Except this: Start today. Or else.

Tom Peters

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

Stephen B. Shepard

Our success is a direct result of knowing how to market a brand and having the right people representing the brand.

Greg Norman

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

Meek Mill

Brand is much more than a name or a logo. Brand is everything and everything is brand

Dan Pallotta

Microsoft Mobile Oy is a legal construct that was created to facilitate the merger. It is not a brand that will be seen by consumers. The Nokia brand is available to Microsoft to use for its mobile phones products for a period of time, but Nokia as a brand will not be used for long going forward for smartphones. Work is underway to select the go forward smartphone brand.

Stephen Elop

Over the years of running Into The Gloss, I began to see a gap in the way beauty companies were creating products and marketing them to women. There wasn't one brand that really spoke to girls like me, who created products for real life. So we set out to create that brand with Glossier.

Emily Weiss

The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

John Quelch

I talk to younger actor types, and they bring up that word, 'brand,' and it's like, 'All right, if that's the way you want to look at yourself.' Diet Pepsi's a brand; you're a human being.

Zach Galifianakis

We don't see the Lifetime brand as just a television brand. We see it as a female media brand. It has to represent what she is interested in, up and down the spectrum, in all kinds of content.

Nancy Dubuc

The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.

Charles Lincoln Neal

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