A Quote by John Quelch
The closer a brand can cozy up to a consumer with a message along the lines of, 'We're all in this together,' the better off a brand will be.
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A campaign, like a brand, is not just a number of bits put together - a claim here, a pack shot there, a reason why somewhere else. If we try to produce it by the atomistic approach, we will end up with a sort of Identikit brand. It will be a perfect description of the structure of the brand, as the Identikit can describe the contours of the face. But it won't be the same thing. The brand will never come to life.
Face the Nation' is a brand, a mantle, and it's a responsibility to continue to uphold, and to protect. My job is to maintain the brand, grow the brand, and along with our executive producer Mary Hager, help bring the brand along without in any way devaluing the trust that people have bestowed on us over the years.
A good ad is one simple idea, with humanity in it, that connects with consumers, that represents the value system of a company and then can connect it with the consumer. We always say a brand is set of shared values. So if you can simply demonstrate your value system as a brand, so that a consumer could say, "Ah, our values line up. I vote for you, brand!" that's a good ad.
You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.
Yahoo is a consumer brand. It is a consumer brand that allows people to get what they want from the Internet in a way that only Yahoo can deliver it.
The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.
What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.
Ultimately a life message shouts more clearly and loudly than a brand message. Your image may communicate an outward brand, but your life shouts the real inner message.
As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates to brand awareness in the enterprise, too.
Every brand builder will face a million temptations to obscure, dilute, or confuse his or her brand message. These temptations fall under two general headings: boredom and the desire for growth.
You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.
Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users.
Yeah, every artist I think should look at themselves as a brand because the more appealing your brand is, the more money you can make off your brand.
What should a brand leader advertise?Brand leadership, of course. Leadership is the single most important motivating factor in consumer behavior.
I had the honour and the privilege to launch the brand Dodo and Moa together with Amazon Fashion at the Amazon Fashion Studio. The brand is a brainchild of Zashed Fashiontech. It is a new age brand for women with a collection that is contemporary, fun and modern.
We don't see the Lifetime brand as just a television brand. We see it as a female media brand. It has to represent what she is interested in, up and down the spectrum, in all kinds of content.
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