A Quote by John Quelch
China is a very brand-intensive society. The reason that brands are so very important is that they are a way to signal social status.
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Not every brand needs to be on every social platform. Brands should have a very strategic objective, whether it's marketing or commercial. The biggest mistake a brand can make is to be on a social platform without a plan or the resources to manage it.
The challenge at this point is helping a brand understand they're not just commissioning a viral video but tapping into an existing fan base and an audience that's very loyal... It's two brands working together: the Rhett and Link brand and their brand.
A major celebrity is a major brand, and major brands pick very critically what other brands they're going to associate with. So an A-list celebrity usually picks an A-list brand.
China's social media is becoming more and more influential; I think this is a very good thing. In China, social media gives people an outlet to post about themselves, to find out information from other people. Everyone is very focused on social media and this will be the same in the future.
If China can't even given LinkedIn enough breathing room to operate in China, that would be a very unfortunate signal for a government to send its professionals about its priorities.
China's energy is very much focused on coal, and the economy is very focused on heavy industry, which is carbon intensive, so restructuring won't be easy.
Whether it's social class status or your economic status, it is very evident that the top, if they get their way, will survive and be strong. They will lead those who are helpless, in many ways, to suffer.
We grew up in a very material-lacking socialist society, but today China is a capitalist society. It's very materialistic. It's full of desire and luxury goods.
Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.
China is very important. The future growth of China, China's influence is bound to rise.
Earthly families all look different. And while we do the best we can to create strong traditional families, membership in the family of God is not contingent upon any kind of status - marital status, parental status, financial status, social status, or even the kind of status we post on social media.
We are very excited to re-launch the collaboration with Fred Perry. We have great appreciation for the heritage of the brand as well as their dynamism in guiding the brand towards the future. Their openness to create synergies between both our brands will bring interesting, creative results.
It's very important for a brand to have an identity through the years, but it's very important as well to evolve because times change so fast.
The most potentially transformative impact of social media is its ability to encourage brands to marry profit and purpose. The reason brands participate is that such outreach earns those companies social currency enabling them to start or participate in conversations that connect them to consumers in meaningful ways.
I don't have my finger on the pulse of corruption in China, but I think most people on the ground would say that as China was emerging from communism, it was a very regulated society, and therefore, it was very corrupt. But as they have deregulated the economy, there just aren't as many opportunities for people to be corrupt.
You've got to remember the Cold War was a very real thing then, so the relationship with the United States was very, very important. As was the relationship that I was developing with China: that was something I did very much. And they weren't conflicting things.
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