A Quote by John Quelch

Personal brand equity erodes much faster than corporate brand equity.

John Quelch

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Brand Corporate Equity Faster Much Personal Than

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John Quelch
American - Educator
Born: August 8, 1951

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

Stephen B. Shepard

The Trump brand is complicated because it conflates a personal brand with a corporate brand. That means that the Trump persona affects the corporate reputation in a more direct way than, say, Richard Branson's actions affect Virgin.

John Quelch

As for the endpoint market, vendors such as McAfee and Symantec hold tremendous brand equity due to their consumer products. This of course translates to brand awareness in the enterprise, too.

Ken Xie

On average, it takes as much as $100 million in paid media for a brand to be a household name in America. Marketing partnerships are the best form of off-balance sheet financing one can ever find. Smart startups use this technique to scale their companies and build their brand equity.

Jay Samit

Winelibrary.tv was about building personal brand equity. It was a business move. Now, it was totally surrounded by a passion for wine, but I very much gave a lot of thought to doing a sports-video blog instead.

Gary Vaynerchuk

Brand equity doesn't change based on economic considerations.

Chris Jogis

There is no point in retaining a brand equity if it has no traction with consumers, or has no likelihood of doing so.

Nick Cooper

I don't want to help brand someone else and not have equity or ownership in that company.

Redman

I'm struck by the fact that by and large equity capital doesn't play a big role in new financing; it's either bonds or internal financing but not really equity. And therefore, it's not clear that anything which improves the equity markets has really much to do with the productivity of the economy as a whole.

Kenneth Arrow

Sweat equity is the most valuable equity there is. Know your business and industry better than anyone else in the world. Love what you do or don't do it.

Mark Cuban

You are as good as your product. When you are used and loved by everyone, your brand equity is high. When you are not, you're not.

Mark Pincus

Brand is much more than a name or a logo. Brand is everything and everything is brand

Dan Pallotta

Cost does not equal value... and low cost parts decrease brand equity for a very long time.

Tom Peters

CNN is not and never will abandon our first and fundamental brand equity, which is news and breaking news.

Jeff Zucker

Bordeaux would be naive not to recognize that Robert Parker was driving the brand equity. If the next generation doesn't care about Chateau Pichon-Lalande, then you have a problem.

Gary Vaynerchuk

What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.

Arun Jaitley

A Quote by John Quelch

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