A Quote by John Quelch

Consumer behaviour changes in a glacial fashion. — © John Quelch
Consumer behaviour changes in a glacial fashion.
Many scales of climate change are in fact natural, from the slow tectonic scale, to the fast changes embedded within glacial and interglacial times, to the even more dramatic changes that characterize a switch from glacial to interglacial. So why worry about global warming, which is just one more scale of climate change? The problem is that global warming is essentially off the scale of normal in two ways: the rate at which this climate change is taking place, and how different the "new" climate is compared to what came before.
Brand planning must continue to paint a vivid description of the consumer today. The challenge is that it can feel like this picture changes daily. Planning's job is to help separate the temporary shifts from foundational understanding that underpins overall behaviour.
A nudge is some feature of the environment that changes the behaviour of humans but would not change the behaviour of rational economic agents, what we call Econs.
Fashion changes. Everyone in fashion changes. I think it's important to change it up and reinvent yourself every now and again.
We believe there is no fundamental structural changes in the young-adult market. There are, of course, fashion changes, and the success of each brand depends on the accuracy with which it predicts those changes.
Moving fashion used to be one of my chief goals. It's not necessarily any more. Fashion needs to change when life changes. You only need to move fashion forward when there's a reason to move fashion forward.
Consumer behaviour is a powerful realm from which to explore our biological heritage.
I am super passionate about my new business because it has the potential to disrupt the fashion industry in a positive way. Master & Muse is providing a place to buy better. There are many big issues in producing fashion today, and the consumer doesn't fully understand the problems at hand. That is where we come in. We are providing awareness, information, and great fashion.
Anything that changes your values changes your behaviour.
I have always been drawn to fashion from an aesthetic and consumer standpoint. I honestly never thought that I could take my business training and apply it here. I worked in retail and was into fashion. It was something I liked, and people trusted my opinion.
I mean, a lot of people don't realize it, but fashion is one of the most racial industries left out there now. Radio and music aren't. Television and movies aren't. Even commercials now are showing interracial couples. You see a lot of diversity in TV shows, but you don't see that in fashion. You think there would be some, because the consumer is of all colors and all shades. But you don't see that in fashion.
I see there is a lot of behaviour in men's fashion, which is systematic. It's a lot about all these kind of clothes that can be easily combined with each other, and it's less and less, I think, about making a fashion statement.
As a consumer goods company serving billions of consumers every day, Unilever understands the drivers and motivations that create the norms that lie behind people's behaviour.
For the consumer, fashion is fashion. You can buy something beautiful for $20 and you can buy something ugly for $1,000. It comes down to style. As far as the industry as a whole, it is hard to say. I don't like to separate the worlds.
People's behaviour towards you changes when your films don't work. It's a painful period.
One doesn't want fashion to look ridiculous, silly, or out of step with the times - but you do want designers that make you think, that make you look at fashion differently. That's how fashion changes. If it doesn't change, it's not looking forward. And that's important to me.
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