A Quote by John Rampton

When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment. — © John Rampton
When I first started doing influencer marketing for my company Due, I lost my shorts with literally no return on my investment.
I feel like the word 'influencer' is something that I've - I don't want to say struggled with, but I've kind of, like, expanded on that because I started as a musician. And my following came because of that, so it's always been, like, musician first and, I guess, social-media influencer second.
I've never claimed that this is investment art. When we first started out, all the art colleges and universities across the country would sort of badmouth what we were doing. It's funny that a lot of them now are sending us letters saying, 'We may not totally agree with the way you paint, but we appreciate what you're doing, because you're sending literally thousands of people into art colleges.'
Unlike return, however, risk is no more quantifiable at the end of an investment that it was at its beginning. Risk simply cannot be described by a single number. Intuitively we understand that risk varies from investment to investment: a government bond is not as risky as the stock of a high-technology company. But investments do not provide information about their risks the way food packages provide nutritional data.
But a lot of businesses out there don't see the return on investment, they look at it as a liability, and until they can understand that proactive security actually returns, gives them a return on investment, it's still a hard sell for people.
It is not the return on my investment that I am concerned about; it's the return of my investment
Marketing is what a company is in business to do. Marketing is a company's ultimate objective.
In a time when consumers desperately want to trust businesses - but they just don't - influencer marketing is one way to overcome this problem.
I will tell you, in the case of education, you have to make the investment if youre going to get the return. Theres no doubt about that. Its a proven fact the return is there if you make the investment. It really is about priorities.
I will tell you, in the case of education, you have to make the investment if you're going to get the return. There's no doubt about that. It's a proven fact the return is there if you make the investment. It really is about priorities.
I've never had a time where I didn't want to do my jewelry anymore. Once I started it, and once I realized I was really doing something I loved, I gave it my heart. When we first started the company, I did it all myself in our living room.
Don't start your journey by calling yourself an influencer. I am not an influencer.
I started my first company when I was in my college dorm as a senior with two of my really good friends. We started a company that became SparkNotes.com. You know CliffsNotes? SparkNotes is a modern-day version of that.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
My first job out of school was the 'Adventure Time' pilot. I was lucky enough to have my first lead on a job at a company called Frederator. They were accepting pitches for a shorts program.
If I lost everything and had to start again, I would find myself a great network marketing company and get to work!
Who is the best the sportswriter who wore shorts? I keep trying to envision Grantland Rice or John Lardner in shorts. It never occurred to me to wear shorts. I'd look too silly to wear shorts.
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