A Quote by John Sculley

The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system. — © John Sculley
The iPod is a perfect example of Steve's [Jobs] methodology of starting with the user and looking at the entire end-to-end system.
People who bet against the Internet, who think that somehow this change is just a generational shift, miss that it is a fundamental reorganizing of the power of the end user. The Internet brings tremendous tools to the end user, and that end user is going to use them.
Right after the keynote in which Steve Jobs introduced the iPod Shuffle, I went backstage with one question in mind: What makes an iPod an iPod? By then - January 11, 2005 - I had staked my own claim to iPod expertise, having written a 'Newsweek' cover story about Apple's transformational music player, and I was writing a book on it.
Do we have Steve Jobs to thank for the iPod and iPod shuffle? iTunes? I think so. He changed the way we hear and think about music.
The creative folks intuitively design what's best for the user, while data folks provide great insights. The true unicorns are those who can go end-to-end designing, building, measuring, analyzing, and iterating with a combination of user intuition and deep analytics.
There are no dead-end jobs. There are no dead-end jobs. There are only dead-end people. Our current social philosophy, and the welfare state apparatus based on it, are creating more dead-end people.
Autism's a very big spectrum. At one end of the spectrum, Einstein would probably be labeled autistic, Steve Jobs, half of Silicon Valley, you know, Van Gogh. And at the other end of the spectrum, you got much more severe handicaps where they never learn to speak.
For example, the supporters of tariffs treat it as self-evident that the creation of jobs is a desirable end, in and of itself, regardless of what the persons employed do. That is clearly wrong. If all we want are jobs, we can create any number--for example, have people dig holes and then fill them up again, or perform other useless tasks. Work is sometimes its own reward. Mostly, however, it is the price we pay to get the things we want. Our real objective is not just jobs but productive jobs--jobs that will mean more goods and services to consume.
You can mythologize Steve Jobs, but really in the end, he was a kid from the Valley, with his funny little friends, and they made something. That's all he was.
The iPod has changed all that because sometimes I listen to an album from beginning to end, but now I put the stuff on shuffle and have the iPod tell me what I'm listening to, especially if I'm working out.
The end of 'The End' is the best place to begin 'The End', because if you read 'The End' from the beginning of the beginning of 'The End' to the end of the end of 'The End', you will arrive at the end.
We saw — we conducted the experiment. I mean, it’s been done. We saw Apple with Steve Jobs. We saw Apple without Steve Jobs. We saw Apple with Steve Jobs. Now, we’re gonna see Apple without Steve Jobs.
We saw - we conducted the experiment. I mean, it's been done. We saw Apple with Steve Jobs. We saw Apple without Steve Jobs. We saw Apple with Steve Jobs. Now, we're gonna see Apple without Steve Jobs.
What makes Steve [Jobs'] methodology different from everyone else's is that he always believed the most important decisions you make are not the things you do, but the things you decide not to do. He's a minimalist.
The end-to-end value chain analysis proposed by the World Economic Forum has proved to be useful methodology, not only to identify trade barriers but also to highlight the importance of coordination among public-sector institutions.
By the end of his career, he [Steve Jobs] has proven that he can do the impossible, and he has gathered probably the most loyal team of eight players of any business in America.
My goal would be to find a big, fat subject that would occupy me to the end of my life, and when I finish it, I'll die. What's agony is starting; I hate starting them. I just want to keep writing now and end when it ends.
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