A Quote by John Sculley

I wanted to be an industrial designer, so I went to business school for that, and I then went on to marketing at Interpublic Group of Companies, which was one of the first organizations to actually think about brand marketing. I worked on Coca Cola's account, and then I was recruited by Pepsi, and I ended up being Pepsi's first MBA. I was called the High Wire Act because I was in my 20s and I was given jobs of increasing responsibility that I was totally unqualified for.

John Sculley

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About Account Act Actually Because Being Brand Business Business School Coca Cola Companies Designer Ended First Given Group High High Wire Increasing Industrial Industrial Design Jobs Marketing Mba Organizations Pepsi Responsibility School Then Think Totally Unqualified Up Wanted Which Wire Worked

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John Sculley
American - Businessman
Born: April 6, 1939

I was recruited by Pepsi and put out in Pittsburgh, and I worked in the bottling lines, and then I was sent on to Phoenix, Arizona, where I also drove trucks and I put up signs, Pepsi signage, and I was then sent on to Las Vegas for a month of training, and then I finally ended up in Milwaukee. So I got a really hands - on introduction to the soft-drink industry. I was so appreciative of the fact that I was able to not only learn a business through what I learned at business school, but I was able to learn it with hands-on learning. I'm a huge believer in hands-on learning.

John Sculley

We have not had a ton of innovation and marketing in the concert industry, much like the record industry. We have been a fairly old-school business compared to Coca-Cola and the big packaging/marketing companies.

Michael Rapino

Although the flagship brand, Pepsi-Cola, has always been second to Coca-Cola, the Frito-Lay division is ten times larger than its largest competitor, Diamond Foods, Inc., of San Francisco. Its products take up whole aisles at Walmart.

John Seabrook

As a child, I wanted to be an astronaut, then a fighter pilot, and then later, as I grew up, I was focused on scoring high marks so that I could do an MBA in marketing.

Taapsee Pannu

I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.

Philip Kotler

Over the past 60 years, marketing has moved from being product-centric (Marketing 1.0) to being consumer-centric (Marketing 2.0). Today we see marketing as transforming once again in response to the new dynamics in the environment. We see companies expanding their focus from products to consumers to humankind issues. Marketing 3.0 is the stage when companies shift from consumer-centricity to human-centricity and where profitability is balanced with corporate responsibility.

Philip Kotler

Democracy doesn't mean much if people have to confront concentrated systems of economic power as isolated individuals. Democracy means something if people can organize to gain information, to have thoughts for that matter, to make plans, to enter into the political system in some active way, to put forth programs and so on. If organizations of that kind exist, then democracy can exist too. Otherwise it's a matter of pushing a lever every couple of years; it's like having the choice between Coca-Cola and Pepsi-Cola.

Noam Chomsky

I studied business in school, so I worked for Chanel in marketing. And I also worked part-time in an office. So I had office jobs. And then I realized I needed to get the hell out of there, just realizing there was no fulfillment.

Stephanie Szostak

Companies like Nike already use Graffiti as a standard variety in their marketing campaigns and the first people who read Naomi Klein's 'No Logo' were marketing gurus who wanted to know what they shouldn't do.

Johannes Grenzfurthner

Just in the past couple of years, there's been pushback against some of that marketing, as parents have gotten really upset. Now we're seeing Coke and Pepsi kind of shape-shifting. Instead of doing these very explicit marketing deals, they are getting into schools in much more hidden ways - things like My Coke Rewards, where they encourage schools to push their student body to purchase Coke products, in exchange for points that go toward various products for the school. It's a way for these companies to get in front of kids, presented as a form of charity.

Anna Lappe

My dad's American, and my mom's French. I lived in France for the first 18 years of my life, then came here to go to school at the College of William and Mary. I studied marketing. I really didn't know what I wanted to do, so I thought that's what I should do - study business - because it would give me the best chance to find work.

Stephanie Szostak

I was accepted into Cornell in 1979 and went there to follow a finance and business path. I ended up pursuing marketing and sales because I was selected by Procter & Gamble as an undergraduate candidate to go into its brand management program, which is typically available only to M.B.A. candidates.

Reggie Fils-Aime

I went to Enloe High School and then East Carolina University and graduated with a business degree in marketing.

Summer Rae

Coca-Cola is the only business in the world where no matter which country or town or village you are in, if someone asks what do you do, and you say you work for Coca-Cola, you never have to answer the question, What is that?

Muhtar Kent

The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.

Paul Zane Pilzer

A Quote by John Sculley

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