A Quote by John Sculley

Great marketing cannot sell a pedestrian product very well.

John Sculley

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Cannot Great Great Marketing Marketing Pedestrian Product Sell Very Well

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John Sculley
American - Businessman
Born: April 6, 1939

We learned that a product doesn't sell just because you're trying to do good in the world. You still have to have a healthy distribution, a good marketing strategy, and price the product properly.

Ben Cohen

If you cannot sell, you cannot be an entrepreneur. If you cannot sell, you cannot raise money. if the thought of sales terrifies you, get a job at a dept. store and start there. Or get a job with a company like Xerox that requires that you go around to businesses and knock on doors. As your courage increases, you may want to try a company in network marketing or direct sales that is willing to train you.

Robert Kiyosaki

Here's how Apple does marketing in a nutshell: Make a great product, then let people know about it. That's it. Neither aspect of that is easy, but the important thing is it has to happen in that order. It all starts with a great product.

John Gruber

You cannot sell a man who isn't listening; word of mouth is the best medium of all; and dullness won't sell your product, but neither will irrelevant brilliance.

William Bernbach

Success is not measured by bestseller lists. Certain types of great books sell very well; other types of great books don’t sell a lot. But they’re both great.

Po Bronson

The importance of pedestrian public spaces cannot be measured, but most other important things in life cannot be measured either: Friendship, beauty, love and loyalty are examples. Parks and other pedestrian places are essential to a city's happiness.

Enrique Penalosa

Most of the time, when you need something at a company, you make it. If you want to sell a product, you create it. If you need a head of marketing, you hire one. If you want to create a great company culture, what do you do? The lack of a clear answer on this is why I believe most companies don't have a great culture.

Andy Dunn

Great design will not sell an inferior product, but it will enable a great product to achieve its maximum potential.

Thomas Watson, Jr.

I've done strategic planning, all kind of cash flows, but in fad marketing, it is all really irrelevant. It is marketing by total gut feeling. There is no market research. You either sell 500 of something, and it is a total bomb, or you sell 500 million.

Ken Hakuta

Now we understand that the most important thing we do is market the product. We've come around to saying that Nike is a marketing-oriented company, and the product is our most important marketing tool.

Phil Knight

In Copenhagen, there's a long-term commitment to creating a well-functioning pedestrian city where all forms of movement - pedestrian, bicycles, cars, public transportation - are accommodated with equal priority.

Bjarke Ingels

Great product trumps all. You can have the biggest marketing budget, the biggest show, a perfect merchandising plan, but at the end of the day, it doesn't mean anything if the design and quality of the product you are offering is not compelling.

Nick Wooster

It's not merely that conservatives are better at selling their product, or that they happen to have an easier-and undoubtedly simpler-ideological product to sell. It's that they know what they are selling. Liberals in general and Obama in particular cannot say the same.

Eric Alterman

I've always believed that the best way you combat intellectual property theft is making a product available that is well priced, well timed to market, whether it's a movie product, TV product, music product, even theme-park product.

Bob Iger

When a brand says, 'Our product is great, and we think it'll be great for anyone that loves it, too,' that's the ultimate marketing message.

Rain Dove

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

A Quote by John Sculley

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