A Quote by John Sculley

Marketing is really theater. It's like staging a performance. — © John Sculley
Marketing is really theater. It's like staging a performance.
The notion that the staging of the play Harry Potter should be raw magic and street theater rather than high-tech theater, was essential.
Being on film is forever. Television, as well, just lives on and on and on, which is really exciting. But then with theater, it's like an experience. You have to be there that one special night that was like that to see that one performance that was really remarkable. It's more intimate as well. So I like them both.
If I had my brothers I think with just a little bit of the correct marketing, I'd like to be almost exclusively in small theaters. You know, to me it's like a church for music. You can sit down and really give yourself to the performance and be comfortable with good surroundings and a clean, quiet atmosphere.
I'd really been interested in opera when I was about 16, and I really like staging them.
In the theater, actors are the essential element of the work. In a film, it's a real collaboration - not that theater isn't, because it is - but it's a collaboration to such an extent that you can give a performance in film that sometimes you look at and you go, "Well, that's not the performance I was trying to give at all."
I danced for a while, and I knew I could sing, so I just began singing in a praise band at church and doing musical theater and jazz vocal performance in school. One didn't really lead to another; I was just always interested in the performance arts.
I sing in many different colors and, hopefully, they add up to a great performance that, after you leave the theater, makes you feel like I've really shared something of myself.
'Va Savoir' is a lovable comedy about love that looks upon life as drama and uses the world of the theater as a staging device.
I've always loved film more than theater, and film may be more closely related to making a record because you have that ability to go in and do your work and have no judgment around it, and feel honest. Then, much later, it's presented to people. But in theater, people come backstage after a performance and you're about to do the same play again the next night, and people say, "Well, I didn't really believe that emotion" or whatever. It's really hard for me, I like to be closed up and just do the work.
I come from theater and captured theater has a bad rap of being never what the live performance was.
I have a company in the U.K., a performance-capture studio. We're looking to push the boundaries of performance-capture technology in film and video games, but also in live theater, using real-time performance capture with actors onstage, and combining that with holographic imagery.
All good performance pieces have some philosophical validity. That's the difference between mere theater and performance art.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
You've got to remember that improvisers are writers and actors and directors all simultaneously. That's what's happening in real time because you're writing on your feet, and you are acting out the words and you are directing what the staging is. You're deciding what staging is.
In the theater you rehearse in order to do the performance. And in the movies the rehearsal and the performance are kind of the same thing. You're figuring it out and hopefully the camera is pointed at you when you're doing it.
There is something about video marketing that helps it stay apart from the other online marketing tactics. When done correctly, all you need is one video marketing campaign to build up highly targeted traffic for a really long time.
This site uses cookies to ensure you get the best experience. More info...
Got it!