A Quote by John Sculley
My guess is that Apple won't just pass Microsoft in market capitalization, but will go way beyond it.
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On Sept. 12, 2016, there was a momentary realignment in the constellation of global business. For the first time, the five largest public corporations in the world by market capitalization were all technology companies: Apple, Alphabet, Microsoft, Amazon.com, and Facebook.
Is it possible for Apple or anyone else to rule in the mobile realm the way Microsoft did on the desktop? The way to do this is to go mass-market with a device that can do anything the others can do.
Wesco had a market capitalization of $40 million when we bought it [in the early 1970s]. It's $2 billion now. It's been a long slog to a perfectly respectable outcome - not as good as Berkshire Hathaway or Microsoft, but there's always someone in life who's done better.
Interesting capitalization,' I said. 'Yeah. I'm a big believer in random capitalization. The rules of capitalization are so unfair to words in the middle.
Apple isn't the next Microsoft, you see. Apple is not the next anything because the role it aspires to transcends anything imaginable by Microsoft, ever. Google is the next Microsoft, so Google is seen by Ballmer as the immediate threat - the one he has a hope in hell of actually doing something about.
As you know, Microsoft eventually kind of grabbed the gold ring out of Apple's hands, I guess.
In the Mac vs. PC ads, Apple bills itself as the antidote to Microsoft. To love Apple wasn't to sell out. It was to buy in. Most people use PCs, but Apple has the mindshare.
We'll get a chance to go through this [Apple versus Microsoft debate] again in phones and music players. There's no chance that the iPhone is going to get any significant market share. No chance. It's a $500 subsidized item. They may make a lot of money. But if you actually take a look at the 1.3 billion phones that get sold, I'd prefer to have our software in 60% or 70% or 80% of them, than I would to have 2% or 3%, which is what Apple might get.
Within the decade, Microsoft should have a minimum of 300 stores. They should do as well as the Apple Stores... [Microsoft] is going to experiment with holiday pop-up shops this year in various cities. I predict they will be hugely successful.
One of the ways that Microsoft beat Apple way back in the day was that they were a lot more open; today, in the world I come from, the free software and open-source world, Microsoft is not generally viewed as open; they're viewed as proprietary.
The reason why Apple computers have worked so well over time is that, unlike Microsoft, they don't bend over backward to be compatible with every piece of hardware or software in the digital universe. To code or create for Apple, you follow Apple's rules. If you're even allowed to.
Apple knows a lot of data. Facebook knows a lot of data. Amazon knows a lot of data. Microsoft used to, and still does with some people, but in the newer world, Microsoft knows less and less about me. Xbox still knows a lot about people who play games. But those are the big five, I guess.
I feel to invite women everywhere to rise to the great potential within you. I do not ask that you reach beyond your capacity. I hope you will not nag yourselves with thoughts of failure. I hope you will not try to set goals far beyond your capacity to achieve. I hope you will simply do what you can do in the best way you know. If you do so, you will witness miracles come to pass.
Microsoft first entered the living room with Ultimate TV way back in 2000 - a year before Apple's first iPod was announced. Ultimate TV offered consumers a DVR and supporting online services, including 14 days of programming and the ability to record 35 hours of programming. Microsoft's reach was then thwarted when Echostar acquired DIRECTV.
Think of everything in Seattle - Microsoft, Amazon, Starbucks. Then you go down to Silicon Valley - Intel, Apple, Google, Facebook, Twitter. What does New York produce?
Instead of building housing in a wealthy neighborhood and saying, here you go, here's some under the market which will, by the way, drop the market for everyone's housing. Go into the lower income neighborhoods and say, here's a business incentives, so that people can get jobs.
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