A Quote by John Seabrook

Pepsi is the second-most-recognized beverage brand in the world after Coke, and eighteen of PepsiCo's other brands, which include Tropicana, Gatorade, and Quaker Oats, are billion-dollar businesses in their own right.

John Seabrook

Quote Topics

After Beverage Billion Brand Brands Businesses Coke Dollar Eighteen Gatorade Include Most Oats Other Own Pepsi Quaker Recognized Right Second Which World

Quote Author

John Seabrook
American - Journalist

PepsiCo is the largest food-and-beverage company in the United States, and the second-largest in the world after Nestle. If PepsiCo were a country, the size of its economy - sixty billion dollars in revenues in 2010 - would put it sixty-sixth in gross national product, between Ecuador and Croatia.

John Seabrook

There are so many flavors of Coke now - Coke with lemon, Coke with vanilla, Coke with lime, Cherry Coke, and they've just brought out another new flavor - Coke with Pepsi.

David Letterman

Can somebody explain to me why Pepsi and Coke advertise? Are we missing something? Seriously, everyone in this room has drank enough Pepsi and Coke in their lifetime they could piss it for a week.

Lewis Black

If the parties would brand themselves the way Coke and Pepsi and other products do so that you knew what you were buying, it had quality control. I vote for the Republican. He or she will not raise my taxes. I'll buy one. I'll take that one home.

Grover Norquist

There's smarter people than me. But you cannot have any one guy running 18 billion-dollar businesses. It just doesn't make sense to me. I've met some extraordinary leaders in my time. They struggle with running one billion-dollar business.

Robert Scoble

Imagine Pepsi without Coke. Impossible, right?

Martin Lindstrom

Between the time I first started working in advertising in 1998 and now, the word brand has replaced identity. We are no longer individuals so much as we are brands. We're individual brands. Individuals are basically left to define their individuality by staying off the internet, which in and of itself can be a brand, the opting-out brand.

Joshua Ferris

Everybody in America is a part of this big herd of cattle being led to the marketplace, not to be sold, which is usual with cattle, but to do the buying. And everyone is branded. You see the brands - Nike, Puma, Coke - all over their bodies. Pretty soon you'll go to a family and say, "$100,000 if we can tattoo Pepsi on your child's forehead, and we'll have it removed when he's twenty-one. A hundred grand."

George Carlin

Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!

George Lois

I talk to younger actor types, and they bring up that word, 'brand,' and it's like, 'All right, if that's the way you want to look at yourself.' Diet Pepsi's a brand; you're a human being.

Zach Galifianakis

They do what they do for money - that's all. I don't even know why you're listening to me. I've done commercials for both Coke and Pepsi. Truth is, I can't even taste the difference, but Pepsi paid me last, so there it is.

Dave Chappelle

I wasn't into chimpanzees or gorillas because I kinda felt like they were the Coke and Pepsi of the primate world.

David Longstreth

PepsiCo is a $63 billion company. Half the company is snacks, and half the company is beverages. We have a glorious snacks business and a glorious beverage business. We are extremely profitable. We are growing.

Indra Nooyi

When I was growing up, the brands that were most powerful were people brands, like Michael Jackson or Madonna. They stood for something that, perhaps, wasn't wholly who they were, which then became an image that they sold. That's still a brand to me.