A Quote by John Skipper

Brand matters. And ESPN is, by far, the most popular sports brand. People trust ESPN.

John Skipper

Quote Topics

Brand ESPN Far Matters Most People Popular Popular Sports Sports Trust

Quote Author

John Skipper
American - Businessman

You always think as an organization, obviously if you're in sports, you want to be with ESPN. ESPN is it. But you don't really realize how good ESPN is and how big their platform really is until you're in it.

Dana White

Yes, I did move to New York when I was eighteen to do sports broadcasting. I didn't know how I was going to do it, so I got a job at ESPN Zone, thinking I would meet people in the business. People give me a hard time for it, but they don't realize that they shot 'Sports Reporter' there and that folks from ESPN and ABC were in there all the time.

Samantha Ponder

I got fired - November 8, 1979. And all of a sudden, I got a call, two weeks later, about doing a game on ESPN. And I truly said - Scotty Connal, the head of ESPN production at the time, was the guy that called me - I said, 'Man, ESPN sounds like a disease. What is ESPN? I know nothing about it, never heard of it.'

Dick Vitale

The consumption of highlights on ESPN is greater than everybody else's combined. Fifty-six percent of all news and information consumed in sports is consumed on the ESPN platforms.

John Skipper

It was tough getting fired by the NBA. I really didn't know where I was going, until [ESPN] called me. I said, "Hey, 'ESPN?' Never heard of it. It sounds like a disease." Now I have that same disease as a sports fanatic. All this sports madness we didn't have years ago, now I'm very blessed and fortunate to be part of it.

Dick Vitale

What has truly impeded ESPN from overcoming its financial mistakes and inability to adapt to technological advances? The decadelong culture war ESPN lost to Deadspin, a snarky, politically progressive sports blog launched by Gawker's Nick Denton in 2005.

Jason Whitlock

But the rising chorus urging ESPN to change its stripes is missing something: The intersection of sports and politics is natural. And the left-wing lean of ESPN is inevitable. Conservatives bothered by the slant should stop hand-wringing and start their own network.

S.E. Cupp

Cricinfo has developed into a significant cricket brand in its own right, combining huge global popularity with strong commercial success. ESPN is a major sports broadcaster and international rights holder and will provide the perfect environment for Cricinfo to further realize its enormous potential.

Mark Getty

Face the Nation' is a brand, a mantle, and it's a responsibility to continue to uphold, and to protect. My job is to maintain the brand, grow the brand, and along with our executive producer Mary Hager, help bring the brand along without in any way devaluing the trust that people have bestowed on us over the years.

Margaret Brennan

I do get a lot of offers for endorsing a brand, but for me, the credibility of the brand matters the most.

Radhika Apte

I watch ESPN all day. If you come into my trailer, ESPN is on. That's the first thing I do when I leave the set.

Regina King

People ask me, 'What's it like to leave ESPN?' and I say, 'I'm not leaving ESPN. I'm leaving ESPNU.' That's what I was on. That network doesn't even have a sales staff.

Colin Cowherd

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

Stephen B. Shepard

It'll be up to ESPN when I leave. And when ESPN says they're going to move in another direction, I'll say, 'Thank you very much. It's been a great run.' Because it has.

Lee Corso

What makes the BJP or its government of Modi a brand for the elections - it is some content that makes the brand. Hollowness cannot create a brand, chest-thumping can't create a brand. Ultimately, the quality of the product creates a brand.