A Quote by John Sununu

The media love coarse debate because coarse debate drives ratings and ratings generate profits. Unless the TV producer happens to be William Shakespeare, an argument is more interesting than a soliloquy - and there will never be a shortage of people willing to argue on TV.
Every single television product has the ambition to chase ratings, every one of them. Many have other ambitions, for many, ratings are not #1. But my experience on TV, and on the entertainment side, has been entirely ratings-based. When I look at TV I look at ratings. And I never second guess ratings. Never.
I believe that, not only in chess, but in life in general, people place too much stock in ratings – they pay attention to which TV shows have the highest ratings, how many friends they have on Facebook, and it’s funny. The best shows often have low ratings and it is impossible to have thousands of real friends.
Trump walked into a media setting for which he was far better suited than the other contenders because he actually knows how to do reality TV and made them all look like pretenders. And I would argue that our news media has only gotten worse since Trump got in office. Trump is media crack. The ratings have never been higher. The reason CNN would run an hour of an empty podium waiting for him to show up during the campaign is because they were terrified if they turned away from Trump their rating would go down.
Last night's vice presidential debate between Joe Biden and Sarah Palin drew much higher ratings than the presidential debate. Did you know that? Yeah. Yeah, Biden attracted viewers who enjoyed his previous debate appearances, and Palin attracted viewers who enjoyed the movie 'Fargo.'
On TV, only a handful of people can move the meter so to speak - only a handful of personalities can move ratings. LeBron seems to single-handedly affect those ratings.
I've been doing TV for fourteen years, and I've always had a fascination with the political business side. It's ruled my life. Ratings or no ratings have decided where I live, who I work with, and how long I'll be doing that particular job.
The immigrant blame game is constant. Cynical politicians believe it drives poll numbers; cynical commentators believe it drives TV ratings.
I pay a lot of attention to box office because I understand it. TV ratings? I don't know how to interpret them, since I'm new to TV, so I'm just going to wait for somebody to tell me.
Doing TV shows helps me a lot in my screenplay writing and filmmaking, especially since my TV shows are in different formats: comedy sketches, talk shows, debate programs, art variety shows, quiz shows. These enable me to meet interesting people with interesting stories and to learn about interesting subjects, all of which I can reflect into film.
I believe that the major operating ethic in American society right now, the most universal want and need is to be on TV. I've been on TV. I could be on TV all the time if I wanted to. But most people will never get on TV. It has to be a real breakthrough for them. And trouble is, people will do almost anything to get on it. You know, confess to crimes they haven't committed. You don't exist unless you're on TV. Yeah, it's a validation process.
Overnight ratings are dead. It's just not the way TV is sold any more.
I suppose popularity is measured by ratings. If a broadcaster is known as the leader because of ratings, then that's where people most want to be seen and heard, so there's no question that there's an advantage.
I get ratings. If I didn't get ratings, they [media] wouldn't do it. They don't care about poll numbers, they only care about ratings.
TV producers want ratings and are willing to do nearly anything to get them. They gin up artificial conflicts and create an urgency for even the most minor of economic data points.
A great deal of our ratings on the morning news are people who died during the night with their TV on.
I think a lot of people who watch TV don't realize when they're watch TV shows and it says 'produced by' and producer, producer... there are all these producers. What the hell does a producer do? It's funny how much you have to worry about as a producer.
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