A Quote by John T. Chambers
Our success at Cisco has been defined by how we anticipate, capture, and lead through market transitions. Over the years, I've watched iconic companies disappear - Compaq, Sun Microsystems, Wang, Digital Equipment - as they failed to anticipate where the market was heading.
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To anticipate the market is to gamble. To be patient and react only when the market gives the signal is to speculate.
If you choose a market that already exists, say, networking equipment, you have to compete with an established company like Cisco. Even if your product is marginally better, Cisco can fudge it and outsell you.
In a narrow market, when prices are not getting anywhere to speak of but move within a narrow range, there is no sense in trying to anticipate what the next big movement is going to be. The thing to do is to watch the market, read the tape to determine the limits of the get nowhere prices, and make up your mind that you will not take an interest until the prices breaks through the limit in either direction.
Over the past three decades, markets and market thinking have been reaching into spheres of life traditionally governed by non-market norms. As a result, we've drifted from having a market economy to becoming a market society.
Cisco presents our biggest challenge in the firewall market for the fact that they have such a large percentage of market share. Displacement of an entrenched incumbent is always a challenge.
The stock prices of networking equipment companies like Cisco Systems and Nortel Networks sometimes seem as if they are priced for perpetual success.
I was very insecure. I figured the only thing I can do is just work harder than everybody else and be useful. So I would anticipate when a client would need a cup of tea. I would anticipate when they wanted to rewind the tape. I would anticipate when they were going to do a vocal.
An old market had stood there until I'd been about six years old, when the authorities had renamed it the Olde Market, destroyed it, and built a new market devoted to selling T-shirts and other objects with pictures of the old market. Meanwhile, the people who had operated the little stalls in the old market had gone elsewhere and set up a thing on the edge of town that was now called the New Market even though it was actually the old market.
I try to anticipate the ball well. That's something that's helped me since when I was a kid. Just learning to anticipate and read the game well. That's helped me. When I moved over to Spain and I was 15 I was playing with big guys who were 22 years to 28 years old and I was 15 so I couldn't beat them with power. I had to beat them with touch shots and variety and anticipation and all of those things. I learned a lot when I was over there.
The stagnation of the Japanese economy in the past 20 years is eloquent testimony to the fact that government usually gets it wrong. Sometimes it makes the wrong decision because it fails to anticipate the market (as Japan did when it downplayed laptop computers and stressed mainframes).
At River Belle we don't just listen to our customers, we also try to anticipate their demands and be the first to market with the features that become industry standards. This extended variety of games is a huge step toward creating a one-stop gaming experience that makes a world of difference for our players.
Make sure that you take the time to think about how other companies might respond to your idea, both those companies already in the market you plan to target as well as others that might imagine targeting that market.
For me, it's important to anticipate where fashion is heading.
The New Finance focused on the market's major systematic mistake. In failing to appreciate the strength of competitive forces in a market economy, it over estimates the length of the short run. In doing so, it overreacts to records of success and failure for individual companies, driving the prices of successful firms too high and their unsuccessful counterparts too low.
My advice to authors would be to try to do something original rather than to try to anticipate what the market is looking for.
The volatile natural gas market has affected us all, and we are giving our customers an option to lock in their electricity price for the entire year. This will allow them to anticipate their electricity bills and budget accordingly throughout 2006.
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