A Quote by John Treasure

Advertising and the free society are closely connected. Advertising helps to make a free society remain so by increasing competition, and by helping to maintain the freedom of the mass media themselves. The free society is one where advertising and advertising agencies are likely to be in considerable demand, though it is true that even in a totally centralist society there would still be a need for organisations and people to have access to mass communication media.

John Treasure

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John Treasure
June 20, 1924 - February 2, 2004

All the people who run agencies, all the important people in agencies have taken communication courses, marketing courses, advertising courses, and courses basically teach advertising as a science, and advertising is so far from a science it isn't even funny. Advertising is an art.

George Lois

Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.

David Ogilvy

We live in a world ruled by fictions of every kind - mass merchandising, advertising, politics conducted as a branch of advertising, the instant translation of science and technology into popular imagery, the increasing blurring and intermingling of identities within the realm of consumer goods, the preempting of any free or original imaginative response to experience by the television screen. We live inside an enormous novel.

J. G. Ballard

The advertising market in China is big and is still growing at a considerable pace. While online video is emerging as a mainstream advertising solution, it still represents a relatively small portion of advertising budget in China.

Victor Koo

I don't believe in tricky advertising, I don't believe in cute advertising, I don't believe in comic advertising. The people who perpetrate that kind of advertising never had to sell anything in their lives

David Ogilvy

I'm a photographer and my pictures are used in advertising campaigns. But I don't do advertising. Do you hear me? I take pictures. I'm not an advertising agency. I'm not an advertising man.

Oliviero Toscani

Advertising is salesmanship mass produced. No one would bother to use advertising if he could talk to all his prospects face-to-face. But he can't.

Morris Hite

Terrorism thrives on a free society. The terrorist uses the feelings in a free society to sap the will of civilization to resist. If the terrorist succeeds, he has won and the whole of free society has lost.

Margaret Thatcher

Never stop testing, and your advertising will never stop improving. Testing was used in advertising decades ago. The internet has made testing so easy that every online marketer can use it to improve advertising results. Google content experiment is a free tool for you to do split testing.

David Ogilvy

Advertising is much less powerful than advertisers and critics of advertising claim, and advertising agencies are stabbing in the dark much more than they are practicing precision microsurgery on the public consciousness.

Michael Schudson

We are Punjabis from Amritsar, though I was born and brought up in Mumbai and did my Bachelors in Mass Media, specializing in advertising and marketing.

Kajal Aggarwal

The Second Wave Society is industrial and based on mass production, mass distribution, mass consumption, mass education, mass media, mass recreation, mass entertainment, and weapons of mass destruction. You combine those things with standardization, centralization, concentration, and synchronization, and you wind up with a style of organization we call bureaucracy.

Alvin Toffler

Thinking about free speech brought me to media regulation, as Americans access so much of their political and cultural speech through mass media. That led me to work on the FCC's media ownership rules beginning in 2005 to fight media consolidation, working with those at Georgetown's IPR, Media Access Project, Free Press, and others.

Marvin Ammori

At Verizon, we've been strategically investing in emerging technology, including Verizon Digital Media Services and OTT, that taps into the market shift to digital content and advertising. AOL's advertising model aligns with this approach, and the advertising platform provides a key tool for us to develop future revenue streams.

Lowell McAdam

The counsel on public relations is not an advertising man but he advocates for advertising where that is indicated. Very often he is called in by an advertising agency to supplement its work on behalf of a client. His work and that of the advertising agency do not conflict with or duplicate each other.

Edward Bernays

Yes, authority, coercion, and dependence rest on the mass, but never freedom or the free unfoldment of the individual, never the birth of a free society. The Socialist demagogues know that as well as I, but they maintain the myth of the virtues of the majority, because their very scheme of life means the perpetuation of power.

Emma Goldman

A Quote by John Treasure

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