A Quote by John Updike

What seems to sell books is good word-of-mouth, not promotion tours. I'm too old to believe that media promotion of a book really matters. What matters is how it will look 100 years from now, not how many copies are sold.
All too often we say of a man doing a good job that he is indispensable. A flattering canard, as so many disillusioned and retired and fired have discovered when the world seems to keep on turning without them. In business, a man can come nearest to indispensability by being dispensable in his current job. How can a man move up to new responsibilities if he is the only one able to handle his present tasks? It matters not how small or large the job you now have, if you have trained no one to do it as well, you're not available; you've made your promotion difficult if not impossible.
I haven't the faintest idea what my royalties are. I haven't the faintest idea how many copies of books sold, or how many books that I've written. I could look these things up; I have no interest in them. I don't know how much money I have. There are a lot of things I just don't care about.
We are all in this world together, and the only test of our character that matters is how we look after the least fortunate among us. How we look after each other, not how we look after ourselves. That's all that really matters, I think.
On two or three book tours, I have visited bookstores in the Mall of America and signed copies of my books and introduced myself to store employees who I hope will sell them.
Basically, the Internet is just the way now. It's the end-all, be-all of self-promotion. It's not like you got to burn CDs and pass them out or sell them. The Internet is a tool that reaches billions and billions of people. It's like a no-brainer to tie it in with self-promotion, or even label promotion.
I'm into it, I'm into MP3's; I think there's no way you're ever going to be able to legislate people having to buy a record in order to listen to it. You have to look at it as a means of promotion, and if the music is good enough, promotion is a good thing.
Your life does matter. It always matters whether you reach out in friendship or lash out in anger. It always matters whether you live with compassion and awareness or whether you succumb to distractions and trivia. It always matters how you treat other people, how you treat animals, and how you treat yourself. It always matters what you do. It always matters what you say. And it always matters what you eat.
I am 55 years old now. It takes three years to write one book. I don't know how many books I will be able to write before I die. It is like a countdown. So with each book I am praying - please let me live until I am finished.
[A writer] must try to think clearly, to feel deeply, to write honestly. If he is fortunate he will make a living, but his work will never be anymore essentially clear and deep and honest than he himself is, and he will be judged finally not for how many copies his books have sold, but for what they have done to enrich the lives of their readers, now and in time to come.
I don't want to write things that people don't want to read. I would have no pleasure in producing something that sold 600 copies but that was considered very wonderful. I would prefer to sell 20,000 copies because the readers loved it. When I write books I don't actually think about the market in that way. I just tell myself the story. I don't think I'm talking to a 10-year-old boy or a six-year-old girl. I just write on the level the story seems to call for.
The First Lady asked me how many people passed through the White House on tours. When I told her thousands did, she said they should sell something to the tourists and use the profits to help redecorate the White House. She decided to make a small book. It cost 42 cents and sold for a dollar. Over the years it has brought in $42 million.
It's funny: I spend time in the book criticizing social media, but I'm also aware that a lot of my success is because of social media. I can broadcast myself and my work to thousands of people that are following me or my friends. I do think that social media can be good for self-promotion.
some things don't matter much. Like the color of a house. How big is that in the overall scheme of life? But lifting a person's heart--now, that matters. The whole problem with people is...they know what matters, but they don't choose it...The hardest thing on earth is choosing what matters.
I just think about how many women in their workplaces have been working to get a promotion, and they look around, and then this guy comes.
Apart from God nothing matters. We think that health matters, that freedom matters, or knowledge or art or civilization. And but for one insistent word they would matter indeed. That word is eternity.
It's as if scientists exert every effort of will they possess deliberately to find the least significant problems in the world and explain them. Art matters. Happiness matters. Love matters. Good matters. Evil matters. Slam the fridge door. They are the only things that matter and they are of course precisely the things that science goes out of its way to ignore.
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