A Quote by John Wanamaker
Any seeming deception in a statement is costly, not only in the expense of the advertising but in the detrimental effect produced upon the customer, who believes she has been misled.
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The Washington press corps thinks that Julie Nixon Eisenhower is the only member of the Nixon Administration who has any credibility--and, as one journalist put it, this is not to say that anyone believes what she is saying but simply that people believe she believes what she is sayingit is almost as if she is the only woman in America over the age of twenty who still thinks her father is exactly what she thought he was when she was six.
Sometimes truth is costly but not nearly as costly as deception.
That it does not matter what a man believes is a statement heard on every side today. ... What he believes tells him what the world is for. How can men who disagree about what the world is for agree about any of the minutiae of daily conduct? The statement really means that it does not matter what a man believes so long as he does not take his beliefs seriously.
Like the effect of advertising upon the customer, the methods of political propaganda tend to increase the feeling of insignificance of the individual voter.
Nobody believes that domestic violence kills and nobody believes it is detrimental to children. This world has got to wake up. To me, if there is domestic violence, if the children see it or hear it, that to me is detrimental. Batterers should not have rights to children.
For me, Sun Tzu's statement that military force is based upon deception is an extraordinary statement.
Being an Irishwoman means many things to me. An Irishwoman is strong and feisty. She has guts and stands up for what she believes in. She believes she is the best at whatever she does and proceeds through life with that knowledge. She can face any hazard that life throws her way and stay with it until she wins. She is loyal to her kinsmen and accepting of others. She's not above a sock in the jaw if you have it coming.
[Hillary Clinton] has been a woman in the public eye for decades now. She's been insulted, demeaned, and attacked for all this time, and she still wants to lead this country - and fight for the things she believes in. Not only do we agree on the issues, but I really think she's the right person to get things done.
I started at HSN in May of 2006, and by October, we had rolled out a new brand image, a new tagline, a new vision statement, a new customer manifesto, and new advertising.
Service Over the years, the number one driver of our growth at Zappos has been repeat customers and word of mouth. Our philosophy has been to take most of the money we would have spent on paid advertising and invest it into customer service and the customer experience instead, letting our customers do the marketing for us through word of mouth.
Raphael and Titian seem to have looked at Nature for different purposes; they both had the power of extending their view to the whole; but one looked only for the general effect as produced by form, the other as produced by colour.
By the delusions of seeming good the people are often misled to desire their own ruin; and they are frequently influenced by great hopes and brave promises.
I wish all consumers were as gullible as advertising's biggest critics. Anyone who believes advertising is that powerful will believe almost anything.
In writing advertising it must always be kept in mind that the customer often knows more about the goods than the advertising writers because they have had experience in buying them.
Tragedy is an imitation not only of a complete action, but of events inspiring fear and pity. Such an effect is best produced when the events come on us by surprise; and the effect is heightened when, at the same time, they follow as cause and effect. The tragic wonder will then be great than if they happened of themselves or by accident; for even coincidences are most striking when they have an air of design.
We don't want our customer to be advertising our name: we believe that the customer today is aware and wants to choose. Our signature is just a guarantee.
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