A Quote by Joichi Ito

I don't like the word 'futurists.' I think we should be 'nowists.' — © Joichi Ito
I don't like the word 'futurists.' I think we should be 'nowists.'

Quote Topics

I never quite trust futurists because I think they're kind of telling us what they think our future should be.
I think hip hop should be a living word. And what I mean by the living word is like yo, you gotta have the words that provide life.
I am a writer, I deal in words. There is no word that should stay in word jail, every word is completely free. There is no word that is worse than another word. It's all language, it's all communication.
I think of futurists as people who have a particular attitude about the future. They're advocates for a certain kind of outcome. As a forecaster I am something very different. I am a professional bystander. I have opinions about the future, of course. But my whole posture is to be detached and to identify what I think will happen and not allow my judgments of what should happen to get involved.
I believe that should is one of the most damaging words in our language. Every time we use it, we are, in effect, saying that we are wrong, or we were wrong, or we're going to be wrong. I would like to take the word should out of our vocabulary forever and replace it with the word could. This word gives us a choice, and we're never wrong.
I think the most dangerous word in the English language is 'should.' 'I should have done this.' Or 'I should do that.' 'Should' implies responsibility. It connotes demand. Which is just not the case. Life ebbs and flows.
I believe that we have to strive for a transition to a socialist society ... all the way to communism. I mean I think we should, uh, I think we should all study what the word means and I believe that if everyone knew what the word meant we would all be on our knees praying that we would, as soon as possible, be able to live under, uh, within a communist structure.
I don't think that type should be expressive at all. I can write the word 'dog' with any typeface and it doesn't have to look like a dog. But there are people that [think that] when they write 'dog' it should bark.
I think that, every time you saw the word EBITDA, you should substitute the word "bullshit" earnings.
I like 'nerves'! I like the word 'migraineur'. I like the word 'madness'. These are OK words. The 19th century had a very handy term: 'neurasthenic'. I think that's a very useful word. We all know what that means: it means extra-sensitive.
The last word should be the last word. It is like a finishing touch given to color; there is nothing more to add. But what precaution is needed in order not to put the last word first.
I think, what happened with 'Dead Silence' is that other people told us that we should be doing that and now that I look back, I realize, 'should' is not a word that comes into an art. It's whatever you're feeling like doing.
I'd like to put together a think tank of people - economists, futurists, city planners, a few department-store people - to discuss reinventing the department store.
I think it's important for me, for my crew and for the audience to bring something new to each show. I have friends who have done the same act, word for word for word, for 20 years. I have a problem with that. I think the audience should see something new in each show.
No-one will protect us unless we learn to protect us ourselves... Our army should become one of the elites of Ukrainian society... The word 'general' should not be associated with the word 'corruption' but the word 'hero.'
How many things in the world deserve our loyalty? Very few indeed. I think one should be loyal to immortality, which is another word for life, a stronger word for it.
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