A Quote by Joichi Ito

If the cost of figuring out whether to do something is more than just doing it, then just do it! — © Joichi Ito
If the cost of figuring out whether to do something is more than just doing it, then just do it!
Life is all about finding yourself through experiences, and about learning more and more about who you are and what you’re capable of. If you’re getting older and not succeeding in anything or doing anything to make a positive impact on people, then you’re not living. You’re just waiting for death. Get out there and make an impact on people, whether it’s by helping them directly or by doing research to make their lives better or just by inspiring them. Do something good to be remembered for. This is more important than money.
Part of strategy is figuring out what you're good at, figuring out what you're not good at, and then getting yourself in position to succeed by doing mostly what you have a competitive advantage doing.
They will do more whether we do what we're doing or whether we don't do what we're doing. And the idea that you could appease them [terrorists] by stopping doing what we're doing or some implication that by doing what we're doing we're inciting them to attack us is just utter nonsense. It's just - it's kind of like feeding an alligator, hoping it eats you last.
I think that most people will spend their whole life not figuring out what they're meant to do, or figuring out what they're meant to do on their way to do something else. So I just feel lucky that I know what I love to do. Everything else figures itself out.
Being an only child, you just have a lot of time on your hands, figuring things out. Just doing music, man - music just came to me.
I've been doing stand-up longer than I've been doing anything. It's just learning how to act on camera, trying to get better at that, figuring out how to make my humor translate and bounce off other people. It's not a big challenge, but the main thing is just trying to be on point and be the best I can be on these shows.
I didn't go to film school. I just kept doing videos and whatever. So I guess I learned my education from just experience. Figuring out what worked and what didn't work.
On films, you have the liberty of working out the details, the psychology, taking maybe more risks and takes than you can in television just because you can't be figuring things out on the day.
High school taught me a valuable lesson about glasses: Don't wear them. Contacts have always seemed like too much work, so instead I just squint, figuring that if something is more than ten feet away, I'll just deal with it when I get there.
The marginal cost of doing something 'just this once' always seems to be negligible, but the full cost will typically be much higher. Yet unconsciously, we will naturally employ the marginal-cost doctrine in our personal lives.
Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.
I never look at the internet because then you just have nothing else to do but just look. Most generally, and even myself as a consumer, you think you know what you want. But what's more interesting is figuring out what you don't want. I think the only way that I can do that is just to do what I think is right. That is the only real gesture of respect. Then people can react to the movie how they want to react.
When you're younger, it's hard because you're finding your identity, and then for 12 hours out of the day, you have to be a different person. So that's a tricky phase - as far as figuring who you are out and then figuring out the people that you're working with.
I've dedicated a lot of my life as a writer to understanding how to hear the divine voice, or the music of the spheres, or whatever it is that we do when we're making art, making something out of nothing. Figuring out how to do that is much more important than knowing how to execute a good line. I don't think about that anymore, I just write.
Heroism's just doing more than you want to do or think you can. Sometimes it's just doing the crappy things, the unhappy things other people won't do....It's not just jumping out of a plane onto a glacier ten thousand feet up because there's nobody else there to do it. It's getting out of bed in the morning when it seems like too much trouble.
It's just madness. First email. Then instant message. Then MySpace. Then Facebook. Then LinkedIn. Then Twitter. It's not enough anymore to 'Just do it.' Now we have to tell everyone we are doing it, when we are doing it, where we are doing it and why we are doing it.
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