A Quote by Joichi Ito

Want to increase innovation? Lower the cost of failure.

Joichi Ito

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Cost Failure Increase Innovation Lower Want

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Joichi Ito
Japanese - Businessman
Born: June 19, 1966

When you lower the cost of access to space, a boom of innovation follows, just as low-cost fiber optics paved the way for the Internet and the cloud services that followed.

Steve Jurvetson

From the perspective of corporations, taxes are an additional cost of doing business. If you increase their taxes, to remain profitable they will have to find ways to lower other costs, or to increase revenues.

Maxime Bernier

It is well documented that brands that increase advertising during a recession, when competitors are cutting back, can improve market share and return on investment at lower cost than during good economic times.

John Quelch

Rapid innovation is the cure for the ills we face, but because innovation is difficult and susceptible to failure, we might need to rethink the way we approach innovation and how we drive it through our companies.

Richard Owen

First, we have to lower our costs to levels that are more competitive. This will prevent the lower-cost airlines from pushing us out of the markets we want to serve. We've made great progress on this front, but we need to keep pushing.

Gerard Arpey

It's impossible to have a coin with only one side. You can't have heads without tails. Innovation is like that. Initiative is like that. Art is like that. You can't have success unless you're prepared to have failure. As soon as you say, 'failure is not an option,' you've just said, 'innovation is not an option.'

Seth Godin

If Uber is lower-priced, then more people will want it. And if more people want it and can afford it, then you have more cars on the road. And if you have more cars on the road, then your pickup times are lower, your reliability is better. The lower-cost product ends up being more luxurious than the high-end one.

Travis Kalanick

If you look across the economy, if you have multiple players in an industry, you have more customization, more innovation, greater choice for consumers. The more you have consolidation, the less likely you are to invest in innovation. It becomes all about driving down cost and mass production. And that's not good for innovation in an industry.

Ro Khanna

Trying to get a common set of trading rules right down to very simple things like paperless customs arrangements and telecommunications services and all those things that will help lower the cost and increase the ease of doing business across the region.

Andrew Robb

I will not rest until seniors get the cost-of-living adjustments they have earned and we lower the cost of prescription drugs.

Conner Eldridge

Lower interest rates are usually considered good for stocks because they lower the cost of borrowing and make bonds a less attractive alternative investment.

Alex Berenson

One of the things that happens when you have austerity is that wages get lower, and some people think lower wages in the short run can increase corporate profits.

Joseph Stiglitz

If failure is not an option, neither is success. Innovation is just repeated failure till you come up with something that works.

Seth Godin

Government is truly beginning to embrace the power of innovation for the people and by the people, the idea that if government collaborates openly with and unleashes the ingenuity of the public, it will get much more done, much faster and at much lower cost than if government acted alone.

Todd Park

I truly believed that the cost of success for us shouldn't be the cost of failure for a good friend.

Jodi Picoult

Obamacare does not allow patients to buy insurance across state lines, which would dramatically increase competition and lower costs. It does not allow small business-associated health plans. It limits low-cost health savings accounts options.

Stephen Moore

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