A Quote by Joivan Wade
If you look at the statistics, I genuinely understand why when we go to a production company or a broadcaster, and they say our show is niche and it's not going to reach a wide enough audience. The bottom line is the majority TV audience is aged 40 to 65.
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Film used to have to be niche and find its audience in a little art house cinema, and TV had to work for everybody. And now it's kind of flipped where there's so many platforms that TV can be incredibly niche.
As a host on TV, one has to engage the audience and contestants on the show. One has to bring a new element to their personality while hosting so that it doesn't look monotonous to the audience.
Is it perfect? Absolutely not! But there was an audience for 'Wicked,' and our producers were smart enough to reach that audience.
TV isn't a wide medium when it comes to boldness on the small screen because of the audience. It reaches out to the audience but keeping the traditions intact.
When I started in television, it was brand new. It was the miracle over in the corner of your room. Now the audience has seen every story line. People have heard every joke. They can predict the plot almost before a show starts. That's a hard, sophisticated audience to reach.
Participant (Productions) is the only production company in town that has a double bottom line: social good plus financial returns. It's too early to tell how our returns are going to look - though all signs are promising - but social good is what we're really after.
To achieve the intimacy between performer and audience in storytelling, I feel like I have to let the audience in on my emotional state, not just, "Here's a story I'm going to tell by rote, and you're just going to listen to it, because I'm such a wonderfully entertaining fellow." It's the idea of sharing enough of myself that it's not just all about, "Look at me, look at me." There's an element to it of, "You understand what I'm talking about, right? You've been in this place that I've been in," which makes it a richer experience.
I don't feel I'm fighting to reach this huge audience; it just happens. I go on stage before the audience arrives and look out to this vast empty house. There's something therapeutic about taking in the ring where you'll perform.
Once I'm performing the show, I think that hour show has a certain intimacy with our audience. And that intimacy is through the lens and the live audience is a witness to that, whereas the audience at home is actually the object of my efforts.
You want the audience to get your movie, and you want the audience to like it. It's as simple as that. If they don't understand what you're trying to say, you've failed. Of course, you can't get 100 percent of the crowd to understand the movie, but you know when you've reached the people you want to reach.
The movies I make - the goal isn't a mass audience. They're not expensive films. So the attempt is to reach a much more limited audience - one would say an audience that enjoys films that challenge them emotionally and intellectually.
You're not going to stay in business, the business of making movies very long because you need the resources in order to keep going. So you have to try and find a niche audience or some kind of audience that has the same likes, dislikes and aesthetic sensibilities that you have.
I think I understand the relationships between different people within the company: people who are straightforward employees, people who can impact the bottom line, and people who share in the bottom line. I don't think you can understand inequality in America unless you understand what's driving profitability.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience... you can have something niche and still get 10 to 15 million views.
We are in niche consumption mode, but 'niche' doesn't mean 'small' anymore. Niche can mean focused, and particularly with the Web, which is a global audience you can have something niche and still get 10 to 15 million views.
There are plenty of examples of really well-executed shows you could look at and say, 'Well, clearly this show will have an audience; why wouldn't it?' And for whatever reason, it just doesn't catch on. So you never know going in.
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