A Quote by Joko Widodo
When we have a corporation, we must know what the customer wants, what the customers needs. Also, the politician must know what the people want, what the people need.
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The outside-in discipline requires that you have an explicit customer-based reason for everything you do in the marketplace. Managers need to create what I call "customer pictures," verbal descriptions of customers that highlight the key customer characteristics and make those customers come alive. Although managers never know as much about customers as they want and need to know, the outside-in discipline requires that they construct customer pictures anyway, basing the pictures on whatever hard data they have plus hypotheses and intuition.
Often, very talented technical people find it extraordinarily difficult to take the viewpoint of customers, who are often ignorant about the technology and who may have strong and perhaps incorrect prejudices about it. The technical people may believe, deep down, that they know better what customers "should" need. Customers, of course, have a different perspective. They want products that will solve customer problems and provide other customer benefits, and will do so without undue risk or cost. Not infrequently, customers view advanced technology itself as a risk.
The customer wants what the customer wants - when they want it, where they want it, and how they want it. And if you want to build a big business, and you want to be meaningful to a big, broad group of customers, you need to think about how you're going to meet them in the various places where they might expect to see you.
We know for sure that customers want to save money. Everybody wants a value. And we also know people want to save time.
Doing business is all about providing a good product or service to your customers. A good businessman is he who knows that what is successful today may not be so tomorrow. Technology changes so fast, and so do people's needs and wants. That's why it would do well for a businessman to know how to adapt to change. He must constantly reinvent the business, or it won't last.
You must learn her. You must know the reason why she is silent. You must trace her weakest spots. You must write to her. You must remind her that you are there. You must know how long it takes for her to give up. You must be there to hold her when she is about to. You must love her because many have tried and failed. And she wants to know that she is worthy to be loved, that she is worthy to be kept. And, this is how you keep her.
It is not enough to know what you want, you must also know why you want it, and what you will do once you have it! All those elements impact the world around you and therefore must be considered.
I know what people want. I know what everybody wants - I know what the streets want, I know what the suburbs want, I know what corporate people want. I know what-all type of music these people listen to.
In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.
People must get active; go outside; get moving. This is a crucial time. You know, massive wealth and capital haven't budged one bit, so far. We have to give it a huge push if we want to see something different in our society. We need to create mechanisms and forms of organization which reflect the needs and wants of society as a whole, not just a privileged-oligarchic class of individuals.
If you invest the time to understand the customer better than they know themselves, if you know the things they want or need even if they can't articulate it, you can begin to develop a good sense as to where there really are unmet needs in the market.
If you want to keep a secret, you must also hide it from yourself. You must know all the while that it is there, but until it is needed you must never let it emerge into your consciousness in any shape that can be given a name.
Life is precious, so I ought to spend my days, you know, making sandwiches for homeless people and tending to the elderly in hospice care. Life is precious, so I should give everything away, except that I live in the world. And in the world, I actually have needs and wants, and I value my needs and wants. And I live in the world, and I can't just go make sandwiches every day because I also have to take kids to school. I also have to, you know, write books because that's my livelihood.
I'm usually slow to move in these sorts of things [like primary election process ] because I need to know as much data as I possibly can. And then also, I think you know watching the DNC, several people said it's really not about one person and it's certainly not about once cause or one issue that needs to be tackled. It's the culmination of many thoughts, many ideas, but also power that needs to be combined and the efforts need to be combined.
When I'm writing a script, I don't worry about plot as much as I do about people. I get to know the main characters - what they need, what they want, what they should do. That's what gets the story going. You can't just have action, you've got to find out what the characters want. And then they must grow, they must go somewhere.
New media is ... an amazing form of direct marketing in that you really get a sense of who your customer is, and you also get to know those people who may not be your customers yet but are aspirational and are hoping to be.
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