A Quote by Jon Taffer

The infusion of technology and social marketing to bar spaces is a big opportunity. — © Jon Taffer
The infusion of technology and social marketing to bar spaces is a big opportunity.
Social media isn't the end-all-be-all, but it offers marketers unparalleled opportunity to participate in relevant ways. It also provides a launchpad for other marketing tactics. Social media is not an island. It's a high-power engine on the larger marketing ship.
I found marketing to be highly descriptive and prescriptive, without much of a foundation in deep research. I brought in economics, organization theory, mathematics, and social psychology in my first edition of Marketing Management in 1967. Today Marketing Management is in its 15th edition and remains the world's leading textbook on marketing in MBA programs. Subsequently, I wrote two more textbooks, Principles of Marketing and Marketing: an Introduction.
I do think that we have this incredible opportunity because being on-line - the Internet is a relatively new space - we do have this incredible opportunity to change that dynamic, to make sure that women are present in all sorts of spaces, not just women-only spaces.
We ought to be keeping in mind that the technology is not just hardware and machinery, it is also software. So you can think of languages of the technology and writing of the technology and the social justice of the technology in what social justice does is reduce impacts on the Earth because the most impact is from the poorest and richest people.
Rural technology is moving from kind of the back office to where everything, every company - sales, marketing, customer acquisition, new product development, media - all industries are becoming technology industries. And it's not information technology: it's business technology.
The dream for many millennial women is to make a difference as social or political entrepreneurs. They are using the social media and marketing tools they have mastered to empower less fortunate women and direct them onto career tracks that women have traditionally avoided, like science and technology.
Marketing automation is the technology that propels your business into a new era of relationship based marketing with quantifiable results. When powerful technology meets effective implementation and internal process management, your company will soon find itself on a journey that leads to new heights of business success.
Always try to turn a marketing disaster into a marketing opportunity.
Web publishing can create common spaces; it all depends on how we, the readers and sometimes the producers, react to technological change. If we sort ourselves into narrow groups, common spaces will be in big trouble. But there's no reason not to have common spaces on the Internet. There are lots of them out there.
More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly, they are marketing ineffectively, and secondly, as a consequence their positive social impact is not maximized.
The only weapon we have to oppose the bad effects of technology is technology itself. There is no other. We can't retreat into a nontechnological Eden which never existed...It is only by the rational use of technology to control and guide what technology is doing that we can keep any hopes of a social life more desireable than our own: or in fact of a social life which is not appalling to imagine.
I am extraordinarily fascinated by the future of technology. We are in the early infancy of technology, and we have an opportunity to guide how technology develops and integrates into our lives. I talk a lot about the 'invisible interface,' or the idea that we can utilize technology without being absorbed into a screen.
Social networking technology didn't really exist until 2004-2005. I had the idea to use this technology to bridge this gap between a general interest in addressing social issues and the practical action.
The best system I've ever seen for intellectual distribution is the direct selling business-also known as one-to-one marketing, network marketing, referral marketing or relationship marketing.
I am making use of social media as a marketing tool. It's a great way to market yourself and your projects. It's a free marketing tool.
Bar owners tend to be social rather than operators. Most bar owners do not manage their numbers. They do not have spreadsheets or reports to manage their budget, cost, or inventory. I would say 90% of independent bar owners do not even have a budget.
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