A Quote by Jonah Berger

Going viral isn’t random, magic, or luck. It’s a science. — © Jonah Berger
Going viral isn’t random, magic, or luck. It’s a science.
Virality isn't luck. It's not magic. And it's not random. There's a science behind why people talk and share. A recipe. A formula, even.
William knows that science and magic are the same thing; magic is only science that hasn't been explained yet. Tonight he has made chemistry into magic for her.
Used to think that luck wuz luck and nuthin' else but luck-- It made no diff'rence how or when or where or why it struck; But sev'ral years ago I changt my mind, an' now proclaim That luck's a kind uv science--same as any other game.
Magic is antiphysics, so it can't really exist. But is shares one thing with science. I can explain the principle behind a good science experiment in 15 seconds; the same way with magic.
It's a fine line between magic and science. In medieval times, science was magic.
I see painting as an evocative magic, and there must always be a random factor in magic, one which must be constantly changed and renewed.
Romance isn't measured by how viral your proposal goes. The Internet age may try to sell you something different, but don't ever forget that viral is closely associated with sickness - so don't ever make being viral your goal.
Science, science is great. I love science. With any luck, it'll save us all.
I am part of a broad social movement. Ten years ago, it would have unimaginable for some random Dutch historian to go viral when talking about taxes. Yet here we are.
Viral don't mean I'm outside wilding. I can go viral in the club or in the studio.
In the meantime, the educated public continues to believe that Darwin has provided all the relevant answers by the magic formula of random mutations plus natural selection -quite unaware of the fact that random mutations turned out to be irrelevant and natural selection tautology.
I wouldn't say you can engineer viral. But there is viral content that comes from dense communities.
Magic is something that happens that appears to be impossible. What I call 'illusion magic' uses laws of science and nature that are already known. Real magic uses laws that haven't yet been discovered.
To understand the magic way of thinking you have to know non-magic thinking. If you see that clearly, you will see how many magic thoughts are necessary elements even of natural science today.
The universe is random. It's not inevitable. It's simple chaos. It's subatomic particles in endless, aimless collision. That's what science teaches us, but what is this saying? What is it telling us, when on the very night that this man's daughter dies, it's me who's having a drink with him? How can that be random?
What's invaluable about actually going to the places you want to write about are the random accidental things that happen. Random, accidental detail is the best way to make a setting convincing. You can of course invent your own random details, and sometimes I will also mash up real incidents.
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