A Quote by Jonah Sachs

Your brand is a story unfolding across all customer touch points.

Jonah Sachs

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Across Brand Customer Points Story Touch Unfolding Your

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Jonah Sachs
American - Author
Born: May 19, 1975

Traditional sales and marketing involves increasing market shares, which means selling as much of your product as you can to as many customers as possible. One-to-one marketing involves driving for a share of customer, which means ensuring that each individual customer who buys your product buys more product, buys only your brand, and is happy using your product instead of another to solve his problem. The true, current value of any one customer is a function of the customer's future purchases, across all the product lines, brands, and services offered by you.

Seth Godin

Make the customer the hero of your brand's story.

Simon Mainwaring

Instead of telling a story about how great your brand is, try telling a story that shows you completely understand and empathize with your customer and their life.

Lewis Howes

A great brand is a story that never stops unfolding.

Tony Hsieh

Setting customer expectations at a level that is aligned with consistently deliverable levels of customer service requires that your whole staff, from product development to marketing, works in harmony with your brand image.

Richard Branson

The experience would be that a customer would have total access to Burberry across any device, anywhere, and they would get exactly the same feeling of the brand, feeling of the culture, regardless of where, when, how they were accessing the brand.

Angela Ahrendts

Broadcasting golf is not like broadcasting baseball or football. You see the ball and the action through your own eyes. The story is unfolding in front of you. In golf, the story is unfolding here and there and everywhere. As the guy in the broadcast tower, you're getting it all on screens and from reporters in the field. It's a tricky business.

Joe Buck

You have to create a consistent brand experience however and wherever a customer touches your brand, online or offline. The lines are forever blurred.

Angela Ahrendts

A great brand is a promise, a compact with a customer about quality, reliability, innovation, and even community. And while the concept of brand is intangible, brand equity is far from it.

Stephen B. Shepard

You've got to be very insightful about your brand, who you are, and what you mean to people. You've got to be able to inspire the whole organization behind that vision, so that every touch point the consumer experiences with the brand is reflective of that same brand promise.

Frances Allen

A product is something made in a factory; a brand is something that is bought by the customer. A product can be copied by a competitor; a brand is unique. A product can be quickly outdated; a successful brand is timeless.

Stephen King

Just build your brand from day one, man. Your brand is your name, basically. A lot of people don't know that they need to build their brand, your brand is what keeps you moving.

Meek Mill

The most common way customer financing is done is you sell the customer on the product before you've built it or before you've finished it. The customer puts up the money to build the product or finish the product and becomes your first customer. Usually the customer simply wants the product and nothing more.

Fred Wilson

Customers are your best teachers. Learning about your customer's beliefs, values, and priorities teaches you which selling points you should emphasize.

Mark Goulston

From the store windows, the store touch-points, the website, social media, or a magazine, it has to be one pure customer experience, not just to gain market share but to gain mind share.

Angela Ahrendts

I think what I do in my acting world and what I do in my standup world is bring up a brand that I want to bring across. Once you figure out your brand and what you do, it's kind of easy at that. You end up getting your audience.

J. B. Smoove

A Quote by Jonah Sachs

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