A Quote by Jonathan Anderson
Working with Uniqlo is probably the most incredible template of democracy in fashion, and it's nice that my design can be accessible to anyone, on all different levels.
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I was born in Japan, so for me, Uniqlo is a family brand. My granny used to wear Uniqlo. And my Italian dad wore Uniqlo. I wore Uniqlo, of course.
This is very much my philosophy as a fashion designer. I have never believed in design for design's sake. For me, the most important thing is that people actually wear my clothes. I do not design for the catwalk or for magazine shoots - I design for customers.
I walk into the most incredible fashion houses and see the most incredible things - new technology, new ideas, new music. Incredible lighting, new girls.
When I got into high school, that's when I stated dabbling in fashion design. I got involved in the theater department's costume design and started to think that maybe I'd major in fashion design.
So fashion was, in a way, an accident. But this world opens you up to a lot of different avenues that interested me. I loved the idea of working in different countries. And I loved the idea of construction and working with imagery. But, yes, I fell into fashion a bit by mistake.
Most of my ideas come from drawing patterns across conversations I have with different types of people - technology investors, young fashion design students, a CEO. This variety is stimulating and offers many different perspectives on the things I am thinking about.
Many, if not most, of the best and most lasting children’s books have multiple levels, some of which are not fully accessible to their most likely readers…at least, not on their first read-through at age eight or ten or fifteen.
I think fashion is probably one of the most accessible and immediate forms of visual culture. In 1978, when I realized that I wanted to work on fashion, I had gone to Yale to get my Ph.D. in European cultural history. I suddenly realized fashion's part of culture, and I can do fashion history. All my professors thought this was a really bad idea, that fashion was frivolous and unimportant. And, increasingly over time, people have recognized that it provides such a mirror to the way we think, our values and attitudes.
The template that 'Infinity War' is following is a very different, complex template because you've never seen so many characters in one film. It obviously has to be a multi-perspective film.
My design style is really a reflection of my fashion style, which is what I started in, working in fashion.
Men and women are most alike at their most mature and soulful levels. Men and women are most different only at their most immature and merely physical levels.
It's a secret language, known to all different people, in different ways, that enables them to read a subliminal message without realising they're reading it. It affects people on many levels, and even people who think they're not into fashion, or reject fashion are then being informed just in the case of rejecting it. The fact that they had to react against it was a conscious decision.
Technology's related to everything. Technology is making the world more accessible, so yeah, as generations go by, they'll become more and more married to each other, for sure. I think they go hand in hand - fashion inspires design, and technology inspires design as well.
Uniqlo as a company has always developed new fabrics and is always trying to be innovative. The design is simple, so the fabric is important.
Fashion is my passion, and I respect the creativity that you find in its different levels.
There's not democracy in the workplace. I mean, through most of our daily lives, the idea of democracy is fairly nonexistent. And I think things work better when the people who have to work with whatever it is we're working with have a say in how it's working.
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