A Quote by Jonathan Gottschall

Until recently we’ve only been able to speculate about story's persuasive effects. But over the last several decades psychology has begun a serious study of how story affects the human mind. Results repeatedly show that our attitudes, fears, hopes, and values are strongly influenced by story. In fact, fiction seems to be more effective at changing beliefs than writing that is specifically designed to persuade through argument and evidence.
Fiction seems to be more effective at changing beliefs than nonfiction, which is designed to persuade through argument and evidence. Studies show that when we read nonfiction, we read with our shields up. We are critical and skeptical. But when we are absorbed in a story, we drop our intellectual guard. We are moved emotionally, and this seems to make us rubbery and easy to shape.
History is the art of making an argument about the past by telling a story accountable to evidence. In the writing of history, a story without an argument fades into antiquarianism; an argument without a story risks pedantry. Writing history requires empathy, inquiry, and debate. It requires forswearing condescension, cant, and nostalgia. The past isn’t quaint. Much of it, in fact, is bleak.
Until you understand your Core Story, whatever it is, and how it made you who you are today, your foundation will reflect only your unconscious beliefs about yourself, real or imagined, positive or negative. When you delve into your subconscious beliefs about your lot in life, whether you believe you deserve to be happy or sad, successful or unsuccessful, only then do you have the chance to change the story that is replaying over and over in your head and determining how you go through life.
It's all a question of story. We are in trouble just now because we do not have a good story. We are in between stories. The old story, the account of how we fit into it, is no longer effective. Yet we have not learned the new story.
In fiction, I have a residual guilt when I focus on story over language or mood or whatever - the more "literary" things. In screenwriting, I don't have that guilt because story is the only thing. Character, dialogue, everything else - they feed into and drive story.
The story of slavery is everybody's story. It is the story about how we're all shaped by, regardless of race, regardless of how long we've been in this country. We hope that we can be a factor to both educate America around this subject but maybe more importantly help Americans finally wrestle with this, talk about it, debate it, because only through that conversation can we ever find the reconciliation healing that I think we all want.
Every good story needs a complication. We learn this fiction-writing fundamental in courses and workshops, by reading a lot or, most painfully, through our own abandoned story drafts. After writing twenty pages about a harmonious family picnic, say, or a well-received rock concert, we discover that a story without a complication flounders, no matter how lovely the prose. A story needs a point of departure, a place from which the character can discover something, transform himself, realize a truth, reject a truth, right a wrong, make a mistake, come to terms.
I had wanted to be a novelist for so long, but I didn't have a story. That story came from the death of my father, and wrestling with how to help my mother. Writing it allowed me to work through my fears, frustrations and desires. I wanted control over the situation. And I wasn't sure I would have any in real life.
A poison can hardly be called safe if for some reason specific to me it's ineffective against, say, my body. But the power of story on the human mind is such that anecdote is often more persuasive than numbers. That's why news stories often concretize the impact of a change in government policy by following the story of one person.
I like the idea all memory is fiction, that we have queued a couple of things in the back of our minds and when we call forth those memories, we are essentially filling in the blanks. We're basically telling ourselves a story, but that story changes based on how old we are, and what mood we're in, and if we've seen photographs recently. We trust other people to tell us the story of our lives before we can remember it, and usually that's our parents and usually it works, but obviously not always. And everybody's interpretation is going to be different.
I see myself as a storyteller, I don't mind if the story is fact or fiction, if it's a good story I'd like to tell it.
It's like fiction - the fact that somebody's telling you a story about people who didn't exist doesn't make the experience of the story any less real in your heart and mind. You go through heavy emotional responses to these stories, and wrestling is a similar thing - but it's happening in real space.
Literature is an aspect of story and story is all that exists to make sense of reality. War is a story. Now you begin to see how powerful story is because it informs our worldview and our every action, our every justification is a story. So how can story not be truly transformative? I've seen it happen in real ways, not in sentimental ways or in the jargon of New Age liberal ideology.
It might be a very human thing across the board, but we, in America, love a story - we need a story to get involved in. But then everything becomes more about how the story protects a certain perception as we pick sides.
Some people ask why we don't just wait until we have the whole story before posting. The fact is that we sometimes can't get to the end story without going through this process... When a story is up and posted, it's amazing how many people come out of the woodwork to give us additional information... And readers love it.
The Business story is designed to trigger the listener to take an effective action. If it doesn't, the story fails.
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