A Quote by Jonathan Ive
It's very easy to make something that is new. So we are trying to make things that are better.
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The World is a very complex system. It is easy to have too simple a view of it, and it is easy to do harm and to make things worse under the impulse to do good and make things better.
I'm trying to make things better, and you have people outside who are constantly trying to make things terrible all the time. Why? Because humiliation sells.
I'm not trying to be self-serving, but you know, you get to Hollywood, and if you want to make something big and loud and dumb, it's pretty easy. It's very hard to go down there and make a film like 'Sideways,' which I thought was a great film. They don't want to make films like that anymore, even though that film was very successful.
It's hard to make music when you're not excited about it. So trying new things and going for new things is something that I can enjoy doing.
When you set out to create a new product, you usually do not start by trying to think of something completely new. You think of a product or concept that is already 'normal' to the world and then try to make it better. You make it Super Normal.
I think we are here to challenge ourselves and make ourselves better people and not just sit around in the world simply floating through life. You should be trying to do something great and making yourself better. You should be trying to evolve. That's what I'm trying to do, and that is very important to me.
Making the films is never easy, but actually that aspect of trying to make a better film or to keep the standard high is something that comes organically.
The hopeful part about that is when you do have that help, you will feel better. It still doesn't make this easy. Nothing makes this easy, but you can make better decisions.
I ain't trying to fight until I'm 35. I'm trying to make my money and go on to something different - do bigger and better things with my life. Hell, I don't want to get punched in the head that damn much. I've got other things I want to do.
We always correct people who say, 'You're trying to make this look better.' Well yes, we want it to look better, but that's easy. The look and the function are one and the same. They are not separate. It looks good because it functions beautifully. That message is very hard.
How about this miracle... God says if you plant the seed I will make the tree. Wow, you can't have a better arrangement than that. First, it gives God the tough end of the deal. What if you had to make a tree? That would keep you up late at night trying to figure out how to make a tree. God says, "No, leave the miracle part to me. I've got the seed, the soil, the sunshine, the rain and the seasons. I'm God and all this miracles stuff is easy for me. I have reserved something very special for you and that is to plant the seed.
Life ain't easy. Terrible things happen to everyone. You have to keep your sense of humor, give something of yourself to others, make friends who are younger than you, learn new things, and have fun.
I try to make music with emotion and integrity. And authenticity. You can feel when something's authentic, and you can feel when it's not: you know when someone's trying to make the club record, or trying to make the girl record, or trying to make the thug record. It's none of that. It's just my emotions.
When you make something that everyone likes, it's very easy to say, "Well, I'll just repeat that." Because that was easy. I have a formula. But creatively, it's not very interesting.
I always find myself stopping to write down ideas of things I'd like to make from computer hardware items to things new moms need - inventions to share with others to make their lives more fun or interesting or easy.
I'm always very excited about trying to do something on next-generation biotechnology and life sciences because I think if we can cure cancer or dementia, we can really make the future a lot better and I think these things are eminently doable.
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