A Quote by Jonathan Ive

You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential. — © Jonathan Ive
You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
Simplicity is the ultimate sophistication. It takes a lot of hard work to make something simple, to truly understand the underlying challenges and come up with elegant solutions. [...] It's not just minimalism or the absence of clutter. It involves digging through the depth of complexity. To be truly simple, you have to go really deep. [...] You have to deeply understand the essence of a product in order to be able to get rid of the parts that are not essential.
If you think of the product as a service, then the separate parts make no sense - the point of a product is to offer great experiences to its owner, which means that it offers a service. And that experience, that service, comprises the totality of its parts: The whole is indeed made up of all of the parts. The real value of a product consists of far more than the product's components.
Populism is at its essence just determined focus on helping people be able to get out of the iron grip of the corporate power that is overwhelming our economy, our environment, energy, the media, government. One big difference between real populism and what the Tea Party thing is, is that real populists understand that government has become a subsidiary of corporations. So you can't say, let's get rid of government. You need to be saying let's take over government.
What kind of heart does one have to have in order to be able to get rid of these, without regret, as if they were empty beer cans?
Most artists I know consider themselves to be phonies, along with the feeling that there's something that you're doing is essential, essential to communicate, and deeply, deeply real.
There's always been a religious strain in me. I can't get rid of it. I don't want to get rid of it. I'm not involved in a church, but I understand that impulse to believe in something that's never going to betray you.
It was Dell who came out with their build-on-demand process, where they are able to keep a zero balance inventory. That means they don't purchase parts until an order is received. That is a way to greatly reduced overhead, since you don't need to warehouse parts or overstock parts you may not end up using.
There is a growing subculture of barefoot runners, people who got rid of their shoes. And what they have found uniformly is you get rid of the shoes, you get rid of the stress, you get rid of the injuries and the ailments.
In order to have bliss you have to be able to accept all the parts of the other, all the wildness and the darkness. You have to be able to hold on.
Training is needed in order to love properly; and to be able to give happiness and joy, you must practice DEEP LOOKING directed toward the other person you love. Because if you do not understand this person, you cannot love properly. Understanding is the essence of love. If you cannot understand, you cannot love. That is the message of the Buddha.
If you are resentful, you keep the thing alive. So the way to go on is to get rid of it, in order to forgive in order to forget.
It's all about communication and a dialogue between individuals - get rid of the labels, get rid of the shame, get rid of the stigmas and just be your most authentic self.
You have to get rid of borders, limits, and classifications; then light comes. We see everything on the screen of our ideas. We must get rid of that screen to be able to see what is behind. X's ideas are limited, that is why he remains on the surface. Y got rid of the limits, so she always goes to the depths. We should always meet people and new subjects with no set frame of mind. We have to live like that even after long acquaintance. We must get rid of every set idea to approach everything and everyone with love.
We have tried everything to get rid of suffering. We have gone everywhere to get rid of suffering. We have bought everything to get rid of it. We have ingested everything to get rid of it. Finally, when one has tried enought, there arises the possibility of spiritual maturity with the willingness to stop the futile attempt to get rid of it and, instead, to actually experience suffering. In that momentous instant, there is the realization of that which is beyond suffering, of that which is untouched by suffering. There is the realization of who one truly is.
There's a radical insurgency, which is a large part of the Republican base, which is willing to do anything, destroy the country, whatever, in order to get rid of this Affordable Care Act. That's the one thing that they're able to hang onto.
In order to sell a product or a service, a company must establish a relationship with the consumer. It must build trust and rapport. It must understand the customer's needs, and it must provide a product that delivers the promised benefits.
This site uses cookies to ensure you get the best experience. More info...
Got it!