A Quote by Jonathan Ive
If you're not trying to do something better, then you're not focused on the customer and you'll miss the possibility of making your business great.
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The best advice I've got was - "All you have is the process. All you have is the journey of making something. Once you're done you have absolutely no control on how it's received, or if people like it or hate it, or what is done with it. As long as you enjoy the process, then you'll always be happy." I really feel like that's important advice. Sometimes we get so focused on the results that we miss doing it - we miss the adventure of being in the midst of something because we're looking too far ahead.
Perhaps your quest to be part of building something great will not fall in your business life. But find it somewhere. If not in corporate life, then perhaps in making your church great. If not there, then perhaps a nonprofit, or a community organization, or a class you teach. Get involved in something that you care so much about that you want to make it the greatest it can possibly be, not because of what you will get, but just because it can be done.
I think we are here to challenge ourselves and make ourselves better people and not just sit around in the world simply floating through life. You should be trying to do something great and making yourself better. You should be trying to evolve. That's what I'm trying to do, and that is very important to me.
When you can show concern about what matters to your customer, that's Business to Customer Loyalty, and you can bet on it, you've just acquired a customer for life.
There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.
The best way to do business with a liar is confront them with the truth. Tell them that you do business as a partner. If your lying customer still can't see the light, tell him that you may not be the best choice for business, and that you think you have someone that can serve him better. Then, refer him to the competitor that you hate the most.
Customers are a great way to finance a business for many reasons. First, customer financing is typically non dilutive. They want something from you other than equity in your business. Customers also help you fit your product to the market. And customers will help debug and improve the quality of the product.
For someone making a pilot, assuming the talent is there and you can maneuver the system properly, it's just a matter of standing your ground and trying to make something great until you are making enough money for the studio that they let you keep making it.
The purpose of a business is to create and keep a customer. All business activities must be focused on this central purpose.
If you're competitor-focused, you have to wait until there is a competitor doing something. Being customer-focused allows you to be more pioneering.
I think you set up certain standards. I've always kind of believed in the Neil Pert way of making records where I'm trying to step it up every time I do something. You're trying to better yourself. You're also trying to make your audience or your listeners more interested. So, if you can up it, I think that's important.
Visionary CEOs are product- and business-model-centric and extremely customer focused.
Some people would argue the other side: that the business of business is business, and companies should only be focused on profits. But in today's world, I don't think corporations can only be focused on profits, because they are inextricably linked with the communities that they serve. I do not believe you can be a leader in your industry without being a leader in your community. It's a fundamental shift in how you think about business.
Lyft is focused on the customer - the driver - as GM is. I've talked many times about our goal being, 'How we can put the customer at the center of what we do so we earn customers for life?' It's a very common goal of putting the customer first.
A true entrepreneurial enterprise begins with a big idea - a unique way to solve a customer's problem. Your customer, after all, is the only justification for creating a company in the first place. Without a big, transformational idea, you can't produce a great result for your customer.
Sometimes we get so focused on the results that we miss doing it - we miss the adventure of being in the midst of something because we're looking too far ahead.
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